1、Citi 2010 Annual ReportCitis Mission Statement and PrinciplesCiti works tirelessly to serve individuals,communities,institutions and nations.With 200 years of experience meeting the worlds toughest challenges and seizing its greatest opportunities,we strive to create the best outcomes for our client
2、s and customers with financial solutions that are simple,creative and responsible.An institution connecting over 1,000 cities,160 countries and millions of people,we are your global bank;we are Citi.The four key principles the values that guide us as we perform this mission are:Common Purpose:One te
3、am,with one goal:serving our clients and stakeholders.Responsible Finance:Conduct that is transparent,prudent and dependable.Ingenuity:Enhancing our clients lives through innovation that harnesses the breadth and depth of our information,global network and world-class products.Leadership:Talented pe
4、ople with the best training who thrive in a diverse meritocracy that demands excellence,initiative and courage.2Dear Fellow Shareholders,2010 was a turning point for Citigroup.We achieved our primary goal of returning to profitability,posting positive net income in each quarter,a full-year profit of
5、$10.6 billion and a$14.9 billion profit in the core businesses that will determine our companys future.The U.S.government sold its shares of common stock in our company in the process earning the taxpayers a more than$12 billion profit on their investment.We made more progress in reducing assets in
6、Citi Holdings than anyone expected and ended the year with Holdings constituting less than 20%of our balance sheet.We attracted top talent,including new executives to run our U.S.Consumer Bank and Cards businesses.And,most important,we put in place a structure and a strategy that we believe will ena