埃森哲：2021年游戏行业报告：游戏正成为下一个超级平台（英文版）（16页）.pdf

1、GAMING: THE NEXT SUPER PLATFORM A NEW WAVE OF SOCIAL-SEEKING GAMERS IS DRIVING INDUSTRY GROWTH TO THE NEXT LEVEL The gaming market just keeps getting bigger. It has surpassed movies and musiccombined. It is popular in every corner of the globe, with all ages, and with all demographic groups. Gamers

2、are spending more and more time engaged in play, and increasingly its a social and community activity. The limits on this growth remain uncharted. This ongoing market expansion has huge implications for the many businesses operating within the gaming ecosystem, including developers, distributors, co

3、ntent creators, and game platforms. In this overview, we explore the industrys rapidly growing revenue streams, the drivers of growth, the changing demographics of the gaming universe, and the increasing importance of gamings social interactions. To get started, lets consider a few numbers: In simpl

4、e terms, these figures all add up to one thing: opportunity for those businesses ready to make the commitment. This is the first in a series of three articles exploring gamings explosive growth. Well look at the factors driving the industry forward, some of the challenges that such rapid growth gene

5、rates, and how gaming companies can navigate the opportunities and challenges ahead. the estimated number of gamers worldwide in 2021. Accentures estimate of the direct and indirect value of the gaming industrymuch higher than previous industry estimates. the number of subscribers on YouTube to the

6、top-ten gaming influencers. 2.7 billion 405 million $300+ billion While gaming represents $ 200B in direct spend, it influences another 100B+ Gamings economic reach and impact The impact of gaming on entertainment and culture globally is also significant spanning successful movie franchises, arena-