电通：2025创意趋势报告-碎片化的未来（32页）.pdf

1、TRENDS2025F R A G M E N T F O R W A R D2 0 2 5?02FRAGMENT FORWARDWELCOME TOOUR TRENDS REPORT5 TRENDS FOR 2025?去?Nutter Butter?匹?务?55?去?尊?AI?AI?Adobe?ABBEY KLAASSEN,GLOBAL BRAND PRESIDENT DENTSU CREATIVE?锐?togetherness?娓?PATS McDONALD,GLOBAL CHIEF STRATEGY OFFICER DENTSU CREATIVE?告?务?Hugtics?Upcyclin

2、g Possibility”?吗?YASU SASAKI,GLOBAL CHIEF CREATIVE OFFICER DENTSU?FIVE TRENDSFOR 2025AND BEYOND03?历?撰?映?#?#littletreat?去?洲?模?去?2025?去?确?务?去?去?去?2025?送?去?映?passioneconomy?滚?吗?去?映?尊?吗?1?唾?撰务?太?唾?埋?撰?埋?“5 TRENDS FOR 2025FRAGMENT FORWARD2 0 2 5?现在与过去的时光，或许都会在未来重现，而未来也包含在过去的时光里。”T.S.ELIOT,FOUR QUARTETS3.

3、GENERATION BLUR?5.ALGORITHMS AND BLUES?4.CURIOUSER AND CURIOUSER?2.THE TOGETHERNESS DEFICIT?1.THE“GOOD ENOUGH”LIFE?041.T H E “G O O D E N O U G H”L I F E“刚 刚 好”的 生 活全球范围内，消费者普遍认为，父辈的生活水平越来越难以企及，父辈眼中的人生大事和成年标志也渐渐变得无关紧要。05FRAGMENT FORWARD?婴?Deloitte?47%?去?2?2023?2024?野?去?去?太?映?确?撰?够?1970?去?Donald Winn

4、icott?Playing and Reality?务?锐?Avram Alpert太?务?撰?尊?45%?去?3?60%?滚?4Adobe?研?48%?锋?尊?5?去?确?锋?牢?5 TRENDS FOR 2025OUR SUBTRENDS:I.?III.?II.?去?映?告?告?撰?I.?去太?唾?Prudential?去?6?撰?TikTok?TikTok MeansBusiness”?吗?尼?锐?去?吗?Business Insider?YouGov?去?7?21?Credit Karma?43%?去?35%?Z?去?82025?#littletreat?撰?06THE“GOOD EN

5、OUGH”LIFEFRAGMENT FORWARDSources:Deloitte Millennial and Gen Z Report,World Economic Forum,Ciphr,Mintel47%47%?去?85%85%?2/32/3?模?67%67%?THE“GOOD ENOUGH”LIFE IN NUMBERII.?粉?Underconsumption Core”?TikTok?埋?loud budgeting”?de-influencing”?娓?去?sohwakhaeng”?锐?尊?撰?#?Kim Ran-do?Korea Times?滚?务?2026?1000?Sta

6、tista,2024?9?IKEA?Preowned?尽?2030?Somer Furniture?尽?锐?唾?Ecover?Rewear Chair”?07THE“GOOD ENOUGH”LIFEFRAGMENT FORWARDOUR WORK:?Dentsu Creative Thailand?Gourmet Market?Cupboard to Fight Food Waste?app?08III.?尊?Cal Newport?撰?The GreatExhaustion?去?尊?去?务?导?FIRE?娓?粉?埋?千?ASICS?务?Desk Break Clause?15?务?10?锐?