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The Block Research:2024消费级加密催化剂:为日常用户设计的去中心化应用程序研究报告(英文版)(52页).pdf

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1、THEBLOCK.CO3AUGUST 2024The Consumer Crypto CatalystCOMMISSIONED BYTHEBLOCK.CO2OVERVIEWThe consumer crypto landscape is poised to reshape how individuals interact with products and services in their everyday lives.This report focuses on defining,mapping,and analyzing the emerging sector of consumer c

2、rypto,which refers to blockchain-enabled platforms and services designed for the general publics use.Despite the growing interest in this space,there is a lack of clarity around what constitutes consumer crypto and how it differs from other sectors in the broader crypto ecosystem.To shed light on th

3、is nascent sector,we provide a clear definition and a comprehensive taxonomy of the various subsectors within consumer crypto which is set out in Section 1.This report aims to equip stakeholders with a solid foundation for understanding and navigating the consumer crypto space.By providing clarity a

4、round the definition,taxonomy,and key trends shaping this sector,it seeks to facilitate informed decision-making and contribute to the ongoing development of blockchain-powered consumer applications.The report is structured as follows:Section 1 defines consumer crypto and provides a structured taxon

5、omy breaking down the key application and infrastructure layer subsectors.The application layer subsectors identified include community/brand engagement,decentralized social,gaming,media,and messaging.The infrastructure layer subsectors include wallets,payments,networks,identity management,metaverse

6、,analytics,and decentralized physical infrastructure networks.Section 2 explores the current market landscape across both the crypto-native ecosystem and traditional consumer brand activity.It covers each application and infrastructure subsector,highlighting notable projects,user activity,and ventur

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本文主要探讨了消费者加密货币(Consumer Crypto)的现状和未来。消费者加密货币是指为普通公众设计的、利用区块链技术的平台和服务。文章首先定义了消费者加密货币,并将其分为应用层和基础设施层两个子领域。应用层包括社区/品牌互动、去中心化社交、游戏、媒体和消息传递等子领域。基础设施层包括钱包、支付、网络、身份管理、元宇宙、分析和去中心化物理基础设施网络等子领域。 文章分析了消费者加密货币的市场现状,包括传统消费品牌和原生加密货币公司的活动。在应用层,社区和品牌互动子领域在2019年至2023年间吸引了约32亿美元的资金,用户活动也显著增长。去中心化社交子领域则致力于解决传统社交媒体平台中的中心化和审查问题,强调用户对数据和内容的所有权,并通过代币化激励机制实现利益一致。 文章还探讨了消费者加密货币面临的挑战,如高昂的交易费用、复杂的用户体验、负面的公众形象和监管不确定性。最后,文章分析了消费者加密货币的监管方向,包括北美、欧洲和亚洲等关键市场的监管方法。
消费者加密如何改变品牌与消费者关系? 去中心化社交平台如何保护用户数据? 加密收藏品如何为品牌创造价值?
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