1、THEBLOCK.CO3AUGUST 2024The Consumer Crypto CatalystCOMMISSIONED BYTHEBLOCK.CO2OVERVIEWThe consumer crypto landscape is poised to reshape how individuals interact with products and services in their everyday lives.This report focuses on defining,mapping,and analyzing the emerging sector of consumer c
2、rypto,which refers to blockchain-enabled platforms and services designed for the general publics use.Despite the growing interest in this space,there is a lack of clarity around what constitutes consumer crypto and how it differs from other sectors in the broader crypto ecosystem.To shed light on th
3、is nascent sector,we provide a clear definition and a comprehensive taxonomy of the various subsectors within consumer crypto which is set out in Section 1.This report aims to equip stakeholders with a solid foundation for understanding and navigating the consumer crypto space.By providing clarity a
4、round the definition,taxonomy,and key trends shaping this sector,it seeks to facilitate informed decision-making and contribute to the ongoing development of blockchain-powered consumer applications.The report is structured as follows:Section 1 defines consumer crypto and provides a structured taxon
5、omy breaking down the key application and infrastructure layer subsectors.The application layer subsectors identified include community/brand engagement,decentralized social,gaming,media,and messaging.The infrastructure layer subsectors include wallets,payments,networks,identity management,metaverse
6、,analytics,and decentralized physical infrastructure networks.Section 2 explores the current market landscape across both the crypto-native ecosystem and traditional consumer brand activity.It covers each application and infrastructure subsector,highlighting notable projects,user activity,and ventur