美库尔（Merkle）：2021年隐私安全与客户体验报告（英文版）（9页）.pdf

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1、MERKLETHEROAD TOPRIVACY-SAFEAND REAL-TIME CXIN THECOOKIELESSWORLDAQ&Asession with Fatemeh Khatibloo，VP， Principal Analyst atForrester ResearchFEATURINGFORRESTER#page#MIntroductionAS privacy regulations continue to place organizations underthe magnifying glass， marketers are in the spotlight more tha

2、never Compliance hinges greatly upon how they embed identitydata ethics,and diversity equity and inclusion CDED across theirtargeting and segmentation practices. Further the pressure tomove quickly to meet consumers changing demands - in aKepol lenAns Jo loneu e SI-Kem ajes-KoeAld pue aumiealMarkete

3、rs need to think about balancing their customers needs(personalized experiences across the free Internet) and how theycan get the information needed to provide the best experienceswhile also keeping in line with privacy regulations.Because of these increased pressures. marketers are lookingto techno

4、logy-enabled. data-driven customer experiencemanagement (CXM） partners to build a data foundation thatmeets the needs of customers. The focus of this work is onenabling data partnerships and identity graphs that are ownedby the customer and are portable for use across the business:marketing，sales，co

5、mmerce，and service.Forrester VP and Principal Analyst Fatemeh Khatibloo is oneof the industrys leading analytical voices and co-authoredThe Forrester Wave”：Customer Database And EngagementAgencies, Q1 2021. In addition to joining us for our webinarThe Road to Privacy-Safe and Real-Time CX in the Coo

6、kielessWorld， here she answers critical questions that help marketersunderstand the capabilities needed to navigate the currentclimate:Forrester Q&A#page#MIn The Forrester Wave” report you mention “data ethics associatedwith privacy and new forms of identity graphs.Can you describe your“Data ethics