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Synthesio：后疫情时代网络零售业的增长与扩张（英文版）（10页）.pdf

上传人： 云闲 编号：31210 2021-03-05 10页 1.40MB

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The data from the tag illustrates a significant shift in retail due to the COVID-19 pandemic, with a surge in online shopping and eCommerce sales. Key points include: 1. Online shopping has seen explosive growth, with eCommerce sales increasing as much in the past eight weeks as in the past ten years, according to the U.S. Department of Commerce. 2. The pandemic has caused a stronger focus on online, touchless shopping, leading to an increase in technology and digital enablement within the shopping experience. 3. Consumers are discovering new brands online more than before the pandemic, with half of U.S. shoppers reporting increased brand discovery. 4. Online communities and social data analysis by Synthesio reveal consumer sentiments about the changing shopping experience, including both positive aspects like convenience and safety, and negative aspects like shipping costs and environmental impact. 5. Specific spikes in online conversation were observed for platforms like Aliexpress and Walmart, with issues like shipping delays and customer service emerging as areas of concern. 6. Despite the growth in online shopping, there is a mix of emotions, with some consumers frustrated by delayed deliveries and others distrusting mask mandates. 7. Ipsos online communities indicate that eCommerce mentions during COVID have been more than 2X more negative compared to positive. 8. Consumers are expected to continue their online shopping habits even after the pandemic, with estimates predicting 22% of global retail sales to be represented by eCommerce by 2023, and 2.14 billion people worldwide to buy goods and services online in 2021. In summary, the pandemic has accelerated the growth of online retail, with significant implications for consumer behavior and retail strategies moving forward.
"疫情后，在线零售如何改变消费者行为？" 消费者的新常态吗？" 未来购物趋势洞察？"
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