Salesforce：2021市场营销状态报告（第六版）（88页）.pdf

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1、Insights and trends from nearly 7,000 senior marketers leading through change State of Marketing Salesforce Research 2 A Note From Stephanie Buscemi Salesforce Chief Marketing Officer Our worlds have been turned upside down. The health and safety of our families, friends, and communities is top of m

2、ind, but most of us are also wondering, “Where do we go from here?” For marketers, thats a multifaceted question. As ambassadors to the public, we must ask ourselves how to best reposition our brands. As a line of communication to customers, we must ask ourselves how we can be more empathic and unde

3、rstanding. As partners to the business, we must ask ourselves how to best collaborate with our colleagues in sales, customer service, and beyond as we seek a return to growth. Salesforce collected data from marketing leaders across the globe for this “State of Marketing” report just as the COVID-19 crisis emerged. When the scope of the crisis became clear, we asked ourselves, “Will this report pro