毕马威：2018年全球消费者洞察报告（英文版）（8页）.pdf

1、Second edition KPMG International Global Customer Insights Global executive summary Whats really driving consumers decisions? Me, my life, my wallet 2018 KPMG International Cooperative (“KPMG International”). KPMG International provides no client services and is a Swiss entity with which the indepen

2、dent member firms of the KPMG network are affiliated. Todays consumer grows more complex by the day. Tomorrows consumer is less predictable than ever. And the collision of geographic, geopolitical, demographic and technological revolutions has created a perfect storm thats making customer centricity

3、 a prerequisite for survival, far from simply a management ideal. In the second edition of Me, my life, my wallet, weve continued our exploration of the multidimensional customer whats truly driving behavior and choices and how this is set to change as the customer of tomorrow emerges. Weve built on

4、 the first editions unique and multilayered research methodology developed by KPMG Innovation Labs with an even more ambitious research endeavor, drawing on new insights from across the KPMG network. This years edition is based on ethnographic interviews and an online survey, conducted during 2018,

5、by GLG and Foresight Factory on behalf of KPMG International for Me, my life, my wallet. The survey included nearly 25,000 consumers across Brazil, Canada, China, France, India, the UAE, the UK and the US. The research explores six key themes of critical importance to organizations and institutions

6、around the world. Trust Understanding consumers explicit and implicit expectations regarding their data, and the need for organizations to rebalance permission and presumption. Data Uncovering the stark realities of the data trail consumers create across devices, interactions and key life stages. We