Nielsen：2018年联网消费者调查报告（英文版）(19页).pdf

1、CONNECTED COMMERCE Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. NOVEMBER 2018 2 Copyright 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Do not distribute. CONNECTIVITY IS ENABLING LIFESTYLE EVOLUTION Today, 4 billion1 people (53%

2、of the global population) are connected to the internet, and nearly all of them (92.6%1) do so using their mobile devices. Everyday, 85% of users (3.4 billion) connect to the internet and spend, on average, six and a half hours online. Consumers are spending more time, with increasing frequency, on

3、an expanded range of diverse digital activities. It is undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers lifestyles well into the future. The “connected life”

4、is well established and the proliferation of access and utility continues to transform how consumers incorporate information, interfaces and exchanges, not only to simplify their lives, but also to add flexibility and personalization, into their increasingly demanding lives. Conventional connected u

5、sage has multiplied across communication platforms, social engagement spaces, information portals, financial transactions, gaming and video content, to include a burgeoning appetite for online shopping. Companies recognize the influence and impact that their online presence (via branded digital prop

6、ertieswebsites, advertising and social media) has had on their in-store sales growth, and for other companies this sparked the origins of e-commerce retailing. Development in retailing has quickly become greater in scope than either the physical or virtual store. Success and sustained growth for man