MEF：2016年短信欺诈报告（16页）.pdf

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1、 BACK TO CONTENTS This report forms the next instalment of the continued collaboration between Mblox, now CLX Communications and MEF on better understanding the use of mobile messaging globally. It provides a remarkable update on how the messaging ecosystem is evolving and how some newer mobile mess

2、aging channels are increasingly being polluted by unsolicited and fraudulent messages. Its interesting to note that although the SMS channel receives the highest daily occurrence of unsolicited messages it remains the most trusted. This is likely because the percentage of spam messages is still a ti

3、ny fraction at less than one per cent overall. When compared to the nearly 50 per cent on email, SMS is still a clean and powerful channel. Its extremely surprising that over-the-top messaging apps only lag SMS by two per cent in daily occurrence, yet SMS is by far more ubiquitous and open. In our e

4、xperience we have always seen a high correlation between the cost to deliver a message and the amount of spam and fraud the channel attracts. It could be argued that the reason for low levels of spam in Germany and France is directly related to: a) The cost to send a message through legitimate route

5、s is relatively high in those countries b) The effectiveness of local operators in those countries to block fraudulent routes into their networks and filter spam is very good. By contrast India, Nigeria and South Africa have a cost for sending a message that is relatively low, and although things ar

6、e improving rapidly these networks have historically been less protected. It is also true that in many of these mobile first countries consumers are less likely to have email addresses and SMS therefore acts as a substitute for email marketing. Cost, (or lack of it) may be the reason why 72 per cent