2021 Connecting the dots：新型冠状病毒大流行情况下趋势报告及应对建议 - GlobalWebIndex（英文版）.pdf

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1、20 21 In this report 414 30 4462 84 78130 102118 Click the dots to navigate Theres no place like home More than lockdown blues Its a kindness magic 2020: A year in insights All work and no play Intro A green awakening The digital storefront Data for good Coming of age Many stories start at the end,

2、only to take us back to the beginning. Unfortunately for us, we really dont know when the end will be. Its difficult to judge where we are now. Were in the middle of a global crisis. When it ends, we may not even realize. After all, not many people can pinpoint exactly when the Great Recession ended

3、. In last years Connecting the dots report, we anticipated trends to watch in 2020. We believed that more people would adopt telehealth and that digital pay- ments would become more widespread. We also predicted that technology would inch further in providing social interaction and companionship, an

4、d that we might be headed into a recession. In hindsight we made some pretty good calls, but we could never have imagined why these would be strong predictions based on what 2020 had in store for the world. We also expected to see big devel- opments in the role of physical retail spaces and in the u

5、se of data and per- sonalization in the travel experience. These two sectors have borne the brunt of the pandemics disruption. Yet were still confident in our asser- tions. The pandemic has led to a vast experiment, giving retailers unique lessons in the limitations of online channels and their rela

6、tionship with bricks-and-mortar. Also, more than ever before, passenger data is key in managing risk in travel during the outbreak. where to start? JASON MANDER CHIEF RESEARCH OFFICER by 2020. 5 Theres never been a stronger case for harmonized research A lot can happen in the next year or so. To acc