2021 印度网络用户报告：理解印度十亿互联网用户 - ShareChat（英文版）.pdf

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1、 23 The following report is a research report commissioned by Mohalla Tech Private Limited, conducted by Nielsen as per brief provided by Mohalla Tech Private Limited. The fieldwork is done in an unbiased manner (field work done in an online panel with the centres recommended by ShareChat) without i

2、ntervention from ShareChat and quality control procedures were followed strictly. Primary Search Methodology Primary research was undertaken by Nielsen India to cover the overall social media usage and become friends with others in their mother tongue. The platform has users from over 2,00,000 pin c

3、odes across 15 languages including, Hindi, Tamil, Telugu, Marathi, Kannada, Malayalam, Punjabi, Bengali, Assamese, Gujarati, Odia, Urdu, Bhojpuri and dialects such as Haryanvi and Rajasthani. ShareChat wanted to understand the behaviour and profile of the UGC users and publish a report to reach out

4、to Brands, Advertisers, and Investors. ShareChat commissioned a project with Nielsen as their knowledge partner for a primary survey, the finding for which will be used by ShareChat with brands and advertisers. Definitions To Be Referred India Social Networking users who prefer only English for usin

5、g social network. Bharat Social Networking users who prefer Regional languages for using social network. 4 Mohalla Tech Private Limited claim based on research conducted by Nielsen, 3788, Male:Female:71:29, NCCS A:B:71:29Mohalla Tech Private Limited claim based on research conducted by Nielsen, 3788

6、, Male:Female:71:29, NCCS A:B:71:29 5 67 Tier 2: 20%Tier 3: 20%Metro: 20%Tier 1: 40% GENDERNCCS Male 71% NCCS A 71% Female 29% NCCS B 29% Research Considerations The age of the respondent should be 18 or above (minimum criteria to use the social network). The respondent should be someone who posted/