2020年国内旅游业在疫情时代抓住机会 - 世界旅游组织（英文版）（40页）.pdf

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1、1 Understanding Domestic Tourism and Seizing its Opportunities UNWTO BRIEFING NOTE TOURISM AND COVID-19, ISSUE 3 SEPTEMBER 2020 https:/www.e-unwto.org/doi/book/10.18111/9789284422111 - Sunday, October 25, 2020 10:05:45 PM - IP Address:40.65.176.200 2 Table of contents 4 Methodological note 5 Key fin

2、dings 6 Introduction 7 Part 1: Analysis of the global domestic tourism market 8 1. Global domestic tourism market six times larger than the international market 10 1.1 Domestic tourist trips vs. international tourist arrivals 11 1.2 Domestic vs. international guests at hotels 13 1.3 Domestic vs. int

3、ernational guests by nights spent at hotels 15 2. Domestic tourism expenditure higher than inbound spending in most large destinations 18 3. Domestic tourism recovering faster from COVID-19 crisis in selected markets 20 Part 2: Initiatives and incentives to promote domestic tourism 21 Key findings 2

4、2 4. Initiatives to promote domestic tourism 22 4.1 Analysis of main national measures 24 4.2 National initiatives case studies 34 4.3 Local and private sector initiatives 36 Annex https:/www.e-unwto.org/doi/book/10.18111/9789284422111 - Sunday, October 25, 2020 10:05:45 PM - IP Address:40.65.176.20

5、0 3 GLOBAL DOMESTIC TOURISM https:/www.e-unwto.org/doi/book/10.18111/9789284422111 - Sunday, October 25, 2020 10:05:45 PM - IP Address:40.65.176.200 4 Methodological note Sources The analysis of domestic tourism in this report uses World Tourism Organization (UNWTO) data on tourist trips (overnight

6、visitors), number of guests and number of nights spent by visitors at hotels and similar establishments for 2018 or the most recent year. Data on domestic visitor trips (overnight and same-day visitors) is also shown for the worlds major domestic tourism markets for sake of comparison. The report al