益普索（Ipsos）& 信托项目：2020年媒体信任的未来-图文参考报告（英文版）（51页）.pdf

1、 2020 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. A Global Advisor Survey The Future of Trust in Media: Graphic Reference Report IPSOS &IPSOS & THE TRUST PROJECTTHE TRUST PROJEC

2、T For more information about this survey, go to: Ipsos | The Future of Trust in Media MEDIA USAGE FOR NEWS 2 2 Ipsos | The Future of Trust in Media Base: 18,998 online adults aged 16-74 across 27 countries 3 3 FREQUENCY OF MEDIA USAGE FOR NEWS GLOBAL SUMMARY Q1. How often do you get your news from e

3、ach of the following sources? 74% 72% 62% 61% 41% 24% 17% Television Social media News sites online on a computer News apps on a mobile phone or tablet Radio Print newspapers or magazines Any print or digital news source I pay a subscription for % Three days a week or more often Ipsos | The Future o

4、f Trust in Media Q1. How often do you get your news from each of the following sources? Base: 18,998 online adults aged 16-74 across 27 countries 4 4 FREQUENCY OF MEDIA USAGE FOR NEWS - TELEVISION Total Argentina Australia Belgium Brazil Canada Chile China France Germany Great Britain Hungary India

5、Italy Japan Malaysia Mexico Netherlands Peru Poland Russia Saudi Arabia South Africa South Korea Spain Sweden Turkey United States Everyday 60% 56% 55% 63% 61% 43% 61% 40% 62% 57% 57% 59% 78% 74% 76% 66% 44% 58% 65% 60% 53% 53% 67% 60% 67% 51% 73% 46% 3 to 5 days a week 14% 18% 15% 15% 12% 15% 13% 3

6、0% 15% 17% 15% 13% 10% 12% 10% 12% 19% 15% 12% 13% 12% 13%9%14% 17% 11% 15% 18% 1 or 2 days a week 10%8%12% 10%9%11% 10% 19%9%8%12%8%5%6%6%5%10% 10% 10% 13% 10% 12%7%12%7%12%5%14% 2 or 3 days per month 4%3%4%4%3%5%2%5%3%3%3%3%2%2%1%2%5%5%1%5%5%7%2%5%2%6%1%5% Less often 7%9%8%4%9%11%8%5%6%7%8%12%3%3%