2020年社交网络新规则 - WAS（英文版）（26页）.pdf

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1、 The new rules of social Historically, the internet has been a Wild West, exempt from the rules and restrictions of the physical world. But this culture of lawlessness while seemingly liberating isnt without its consequences, from misinformation spreading like wildfire to teen mental health burnout.

2、 As a result, 2019 has seen the Wild West get a little less wild. Users, creators, platforms, authorities all are creating new rules and laws to help mitigate some of the damage in a landscape thats been too free for its own good. Amidst this clampdown, brands have to operate within a range of new c

3、onstraints some policed by the platforms, others by communities themselves. This is no bad thing. Studies show that creativity and innovation thrive in the face of constraints. The new rules of the internet if used properly can inspire brands to break out of the status quo and engage with audiences

4、in ways that respect this cultural shift. Law, it seems, is finally coming to the wildlands of the internet. But that doesnt stop it from being the land of opportunity. Its simply time for everyone to walk the line. Added Value The internet has long been considered a Wild West for intellectual prope

5、rty rights. But in a maturing digital landscape, creators and their content are getting recognition. p10 12 Social Self-Care Social was once a space for projecting and seeking validation. But in the wake of increased mental health awareness, people are taking a more measured approach to digital cons

6、umption. p16 Bad Influence 3 Influencers used to be beacons of authenticity, but being a content creator born on social media has lost its lo-fi sheen. As a result, theres a growing backlash against influencer culture and the metrics that drive it. p22 Overt Privacy People are sick of feeling survei