埃森哲：COVID-19：消费者行为改变 -埃森哲（英文版）.pdf

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1、NOWNEXTOUTMANEUVERUNCERTAINTY MAY 2020 How will COVID-19 change the retail consumer? Data-driven insights into consumer behavior 2 New and everlasting consumer behavior The COVID-19 pandemic has fundamentally changed the world as we know it. People are living differently, buying differently and, in

2、many ways, thinking differently. Long-term trends have been accelerated. Changes anticipated over the next few years have occurred in the space of mere weeks. The impact is profound. Retailers are reshaping their businesses in real-time, to permanent effect. Our new consumer research indicates that

3、habits formed now will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work. Even as this crisis continues to evolve, by exploring the changes that are happening now, we can consider what retail businesses should do today to outmaneuver uncer

4、tainty, and emerge stronger to be ready for whats next. Consumers are changing the way they shop, work and live 3 The COVID-19 global pandemic is having a profound impact on the lives of consumers. In our new research, we monitor the changing attitudes, behaviors and habits of consumers worldwide, a

5、s they adapt to a new reality. We explore what consumers are buying and how they are shopping, and which of these new habits are likely to remain in the longer term. The adjusting consumer With changes in income and leisure time, many consumers are facing new personal situations, which are influenci

6、ng attitudes and behaviors. What and how we buy Consumers are shopping more consciously and efficiently, with a greater awareness of the environment, health and cost. The use of ecommerce and omnichannel services has surged, and is likely to continue post-pandemic. How we live and work Consumers are