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埃森哲:COVID9: 客户参与的新时代- 埃森哲(英文版)(23页).pdf

上传人: 孔明 编号:20488 2020-10-07 23页 1.59MB

1、NOWNEXT May 2020 COVID-19: What to do Now, What to do Next Navigating the human and business impact of COVID-19 A New Era in Customer Engagement Transforming your continuity plan into your continuous plan 2 Were all in this together COVID-19 has turned into a global crisis, evolving at unprecedented

2、 speed and scale in recent history. It is creating a universal priority for governments and organizations to take immediate action to protect their people. It is now one of the biggest global events and challengesof our lifetimes. As such, it is changing human attitudes and behaviors and forcing org

3、anizations to respond. However, the need to respond wont end when the viruss immediate threat eventually recedes. 3 “Whatever it is, COVID-19 has made the mighty kneel and brought the world to a halt like nothing else could. Our minds are still racing back and forth, longing for a return to normalit

4、y, trying to stitch our future and our past offering us a chance to rethink the doomsday machine we have built for ourselves. Nothing could be worse than a return to normality. Historically, pandemics have forced humans to break with the past and imagine their world anew. This one is no different. I

5、t is a portal, a gateway between one world and the next.” Arundhati Roy, Financial Times1 Leading organizations see the opportunity and are already questioning the future of their sales and service organization, customers and workforce. Company leaders want to know: What will the post-crisis busines

6、s landscape look like? How do I create adaptability and resilience in my business? Where should I be focused to come out of the crisis stronger? Which customer expectations and behaviors are here to stay? Which temporary solutions should I be retaining longer-term? What rapidly deployed customer cha

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本文主要讨论了COVID-19大流行对客户参与和业务连续性的影响,并提出了应对策略。文章指出,大流行加速了客户互动模式的变化,导致传统的客户参与模式被颠覆。作者强调,企业需要适应这种变化,通过灵活的客户参与模式和强大的运营能力来满足客户需求。文章还指出,大流行期间,远程工作成为常态,这为企业提供了重新思考其物理空间和平台投资的机会。最后,文章建议企业利用数据和分析来提高决策的灵活性和竞争力。
如何在COVID-19危机中实现客户参与转型? 企业如何通过灵活的客户劳动力模式提高客户体验? 企业如何利用数据和分析来提高客户参与度?
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