2020尼尔森媒体消费者报告：居家办公对消费者体验的影响 - 尼尔森（英文版）（37页）.pdf

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1、Copyright 2020 The Nielsen Company (US), LLC. All Rights Reserved. Unauthorized use of this copyrighted material is expressly prohibited. THE NIELSEN TOTAL AUDIENCE REPORT AUGUST 2020 SPECIAL WORK FROM HOME EDITION 2Copyright 2020 The Nielsen Company (US), LLC. All Rights Reserved. Unauthorized use

2、of this copyrighted material is expressly prohibited. To say 2020 has been one of volatility, uncertainty and caution among consumers as well as small and big businesses would be an understatement of epic proportion. COVID-19, cultural and civil unrest and continued evolution in the media landscape

3、have altered all aspects of our everyday lives. The way we shop for groceries, receive medical care even how we see each otherhave all been upended. Many changes wont be temporary, and this disruption will breed a slew of transformations that are here to stay, many of which are already evident. Yet

4、during times of great distress comes opportunity for innovation, ingenuity and triumph the core of our American experience. During the Great Depression, for example, the car radio, conceptualized decades prior, finally became a reality in 1930. Radio remains relevant todayand a worthy companion for

5、the socially distant. King Kullen, the first supermarket, also opened in 1930, debuting a revolutionary model in food retailing and marketing that still exists today. And during the Spanish Flu of 1918, we witnessed the birth of the modern studio system when Adolph Zukor, co-founder of Paramount Pic

6、tures, consolidated an array of distressed theaters into a system that owned every aspect of filmmaking. As you will see in this report, COVID-19 has catapulted streaming to become the present and future of content creation. Today, it accounts for 25% of our collective time spent with the television