凯捷（Capgemini）：中国2020年年中报告（英文版）(16页).pdf

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1、This Year, Next Year China Media Forecasts 2020 Summer Edition GroupM China All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise,

2、without written permission from the copyright owners. Every effort has been made to ensure the accuracy of the contents, but the publishers and copyright owners cannot accept liability with respect to errors or omissions. Readers will appreciate that the data are only as up-to-date as availability,

3、compilation and printing schedules allow and are subject to change. Shanghai Offi ce 20F, WPP Campus, No.399 Hengfeng Road, Jingan District, Shanghai Tel: 021-2307 7700 Guangzhou Offi ce 8F, Development Center, 3 Lin Jiang Road, Pearl River New City, Tianhe District, Guangzhou Tel: 020-2881 8288 8F,

4、 The JinBao Building, No. 89, JinBao Street, Dongcheng District, Beijing Tel: 010-8523 3679 Beijing Offi ce Unit 221, INNO, No.498, Zhujiang Road, Xuanwu District, Nanjing Tel: 025-8689 8139 Nanjing Offi ce Sarah Zhang GMK Director AUTHOR： Yolanda Ko GMK Manager Lily Lou GMK Supervisor Scan to follo

5、w GroupM China Scan to follow GroupM Knowledge CONTENT 07 11 12 13 14 15 16 Internet E-commerce Social Search Online Video In-Feed Adveritising Programmatic Buying 17 21 25 27 27 28 Traditional TV Outdoor Radio Print Newspapers Magazines 03 05 Executive Summary Tables During Q1 2020, the ad revenue

6、of Alibaba, Tencent, Baidu, JD and Pinduoduo accounted for 85% share of total online ad market.5 The Matthew Effect accelerated industrial integration and elimination. The epidemic boosted the concentration of users and traffi c, strengthened the leading position of internet in China media market an