Later & Fohr：2020年社交应用网红带货市场状况研究报告（英文版）（52页）.pdf

1、1 State of Instagram Influencer Marketing in 2020 Level-up your influencer marketing strategy and grow your brand on Instagram in 2020! 2 Table of Contents Introduction Chapter 1: How Quality Outperforms Quantity on the Instagram Grid Chapter 2: The Impact of Hashtags on Engagement Chapter 3: Unders

2、tanding Worldwide Best Times to Post on Instagram Chapter 4: Nano, Micro or Macro? How to Choose an Instagram Influencer Chapter 5: The Globalization of Influencer Marketing Conclusion 3 5 18 27 34 44 48 3 Influencer marketing is big business. And if youre a brand looking to grow, you need to be on

3、the pulse of whats new. On Instagram, and beyond. Thats why were here. INTRODUCTION As we enter a new decade, weve put together the most compre- hensive and definitive guide for influencer marketing. By analyzing Later & Fohr user data, behavior trends, and thousands of Instagram posts, were sharing

4、 the evolution of the influencer marketing industry, and forecasting whats to come. Get ready to level-up your Influencer marketing strategy and grow your brand on Instagram in 2020! INTRODUCTION 4 Fohr is a world-class influencer marketing agency, running campaigns for top brands all over the globe

5、. Their platform offers tools available for brands to run campaigns in-house and leads the influencer industry through education, opportunities, technology, and events. Later is the worlds #1 Instagram marketing platform. We help you plan and publish your posts, and give you super simple software to

6、 create a beautiful feed. And best of all our plans are really affordable (starting at $0.00). BROUGHT TO YOU BY STATE OF INFLUENCER INSTAGRAM MARKETING IN 2020 How Quality Outperforms Quantity on the Instagram Grid CHAPTER ONE 6 Its been a big year for Instagram. From likes disappearing from posts,