世界经济论坛：2020年媒体娱乐文化产业在危机中对社会的反应和作用白皮书 （英文版）（25页）.pdf

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1、The Media, Entertainment and Culture Industrys Response and Role in a Society in Crisis W H I T E P A P E R J U N E 2 0 2 0 In collaboration with Accenture Contents 1 Executive summary 2 Introduction 3 Fulfilling the mission to inform, entertain and connect 3.1 The industry has adapted to fulfil its

2、 mission to inform 3.2 The industry has embraced a mission to educate 3.3 For societies in lockdown, entertainment has been critical 4 Going above and beyond the core mission 4.1 Direct industry worker support 4.2 Health and wellness programmes 4.3 Support for ecosystem and community 4.4 In-kind con

3、tributions 4.5 Technology and tools 5 Building trust and building back better 5.1 Trust has grown, unevenly 5.2 Consumers and employees are judging companies responses 5.3 User data is needed to fight the virus 5.4 Harmful content has serious consequences in health crises 5.5 Positive perception and

4、 trust feed loyalty 5.6 Environmental, social and governance (ESG) and trust translate to financial performance 6 Lasting implications of the response 6.1 The imperative to understand what changes for good and what role to play 6.2 The importance of taking stock of the lasting implications for trust

5、 and relationships 7 Conclusion 8 Endnotes 3 4 5 7 8 8 10 11 11 11 11 11 14 15 16 16 17 18 18 20 21 21 22 23 World Economic Forum 91-93 route de la Capite CH-1223 Cologny/Geneva Switzerland Tel.: +41 (0)22 869 1212 Fax: +41 (0)22 786 2744 Email: contactweforum.org www.weforum.org 2020 World Economic

6、 Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system. The Media, Entertainment and Culture Industrys Response and Role in a Society in Crisis 2 E