2024年调整数字接触点战略：为2050年做好准备.pdf

1、Adapting Your Digital Touchpoint Strategy in 2024:Get Ready For 2050Fiona SwerdlowVP,Research DirectorJanuary 17,2024 Forrester Research,Inc.All rights reserved.AgendaWhat is the future of consumer digital experiences?1What is the state of immersive interfaces?2What challenges do enterprises face?45

2、How can you start to prepare for the future today?What is the state of invisible experiences(IX)?32 Forrester Research,Inc.All rights reserved.2Lets look at the future we can see today 3 Forrester Research,Inc.All rights reserved.3Future experiences will be simultaneously more immersive and invisibl

3、e.Forrester Research,Inc.All rights reserved.Future experiences will be simultaneously more invisible and more immersiveTodayFutureFuture+10 yearsINVISIBLEIMMERSIVE+10 years“Glass”Forrester Research,Inc.All rights reserved.TodayFutureFuture+10 yearsINVISIBLEIMMERSIVE+10 years“Glass”ACTIONSUGGESTIONI

4、NFORMATIONSIMPLICITYThe best brands will understand their customers well enough to anticipate some of their needs and engage them proactivelyANTICIPATORYCONSUMERPULL Forrester Research,Inc.All rights reserved.TodayFutureFuture+10 yearsIMMERSIVE+10 years“Glass”HUMAN&REALISTICCONVERSATIONALXRCHATVOICE

5、AR/VRMETAVERSEINVISIBLEMachines will mimic and enhance humans and the world around us and ultimately offer us virtual alternatives Forrester Research,Inc.All rights reserved.All the elements are visible today just less sophisticated and in smaller proportionsTodayFutureFuture+10 yearsIMMERSIVE+10 ye

6、arsHUMAN&REALISTICINVISIBLEANTICIPATORYXRVoiceChatGUIRemove stepsTake actionMakesuggestionsSendinformation“Glass”8Keep in mind:There are no big leaps forward!Well see a gradual evolution as technology improves and brands have more of the right data(context)to deliver increasingly immersive and invis