什么是品牌以及如何创建一个.pdf

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1、XWhat Is A Brand&How Do You Create One?November 11,2024|Grand Summit Hotel at Sunday RiverWho the heck are we?2Meranne BehrendsCo-Founder&CEOBackground in Consumer Psychology&Brand Strategymerannewftw.meLuke BehrendsCo-Founder&Chief Creative OfficerBackground in Journalism,Copywriting&Creative Direc

2、tionlukewftw.me 4An independent ad agency giving brands a breath of fresh air.So what is a brand?A brand is a set of emotional drivers.Its a living breathing entity.Brands have the ability to create connections that influence behavior.Theyre what people say about you when youre not in the room.How a

3、bout laypersons terms?Our First Ad97 BRAND BUILDING PRINCIPLES1.FIND YOUR NORTH STAR2.ARTICULATE THE GOAL3.BE AN EXPERT IN YOUR CATEGORY(and your competition)4.ENTRENCH YOURSELF IN YOUR CORE CUSTOMER5.GET YOUR MARKETING PRIORITIES STRAIGHT6.FIND YOUR CREW7.CHART YOUR FUTURE111Find YourNORTH STAR#1 F

4、IND YOUR NORTH STARKnow what your brand stands forbeyond the tangibles of the product or service,and live it consistently everyday.NORTH STAR CREATIVELY IS TO GET YOUR COPY RIGHT AND YOUR PHTOS RIGHTCAUSE ONCE YOU DIAL THAT IN YOU CANT AKE IT ANYWHERELIKE TO WINTERA ND PRODUCTA ND WINTER AND PRODUCT

5、 WITHOUT ANY COPY EVENSAME HEREYOU CAN EVEN TAKE A GUY JUST HITTING A BACKCOUNGTRY JUMP AND THROW A LOGO OVER IT AND IT ALL FUCKING TRACKS GOD DAMNITHow Can You Find Your North Star?Define your purpose.Layer on your most important audiences.Make decisions with your North Star in mind.242Articulate T

6、HEGOAL#2 ARTICULATE THE GOALKnow your goals,prioritize ONE,and turn it into the mark on the wall everyday.29As seen on:Broadcast TV&Radio,Print,Hulu,Spotify,Paid Social,Reddit,Facebook,Instagram,Sponsorships,Billboards,Transit,Direct Mail,Influencer9 Channels/23 Media PublishersMicro goalsJoin maine