牛津经济研究院：2024年Zalando在欧洲的经济影响研究报告（英文版）（71页）.pdf

1、The economic impact of Zalando in EuropeA report byIndexExecutive summar?Introductio?Zalando Fashion and mor?Estimating Zalandos economic impac?Zalandos economic impact in Europe 4.1 Direct impact 4.2 Indirect impact 4.3 Induced impac?Zalandos economic impact on Germany 5.1 Direct impact 5.2 Indirec

2、t impact 5.3 Induced impac?Zalandos economic impact in Erfurt 6.1 Zalando in Erfurt 6.2 Direct impact 6.3 Indirect impact 6.4 Induced impac?ConclusionAppendix:Methodology371119222829373944454749505556586063The Economic Impact of Zalando in EuropeIntroductionZalando Fashion and moreEconomic impactEur

3、opeGermanyErfurt,GermanyConclusionExecutive summaryWith a revenue of 10.1 billion and around 50 million active users in 2023,Zalando is one of the leading multi-brand fashion online destinations in Europe.1 Originating in Berlin,Germany,the company started as an online shoe store and quickly evolved

4、 into a pan-European fashion platform,connecting various stakeholders in the fashion ecosystem.Today,the company serves 25 European markets.Besides fashion,tech and logistics have become cornerstones of Zalandos business model aiming to increase customer satisfaction,for example,by shortening delive

5、ry times and adjusting to local preferences concerning aspects like relevant assortment and delivery options.Zalando commissioned Oxford Economics to quantify the companys economic impact in 2023.The analysis covers the companys direct gross value added(GVA),number of employees,and taxes paid.Moreov

6、er,we also estimate Zalandos economic impact through its supply chain(indirect effect)and wages paid by Zalando and its suppliers(induced effect).This report covers the economic impact of Zalando in several regions,including all of Europe,Germany,and Erfurt,a city in Germany that harbours one of Zal