麦肯世界集团：2024关于中国青年的真相白皮书（中英文版）（82页）.pdf

1、the truth about ChineseYOUTH关于中国年的真相A DECADE OF YOUTH RESEARCH20112015202012024TRUTH ABOUT GEN Z26 Markets N=16,000MEXICOU.S.CANADAARGENTINABRAZILCOLOMBIACHILEPERUPUERTO RICOU.K.GERMANYINDIAITALYNIGERIASPAIN TURKEYFRANCESOUTH AFRICAUAEJAPANCHINAAUSTRALIARUSSIAPHILIPPINESHONG KONGTHAILAND23CHINA-SPEC

2、IFIC IN-DEPTH STUDY To help ground us1920 1930 194019501960197019801990200020102020Silent Generation Ages:79+Baby Boomers Ages:60-78 GEN Xers Ages:44-59 Millennials Ages:28-43 GEN Z Ages:16-27 李佳琦(1995)易烊千玺(2000)欧阳娜娜(2000)Billie Eilish(2001)Emma Chamberlain(2001)谷爱凌(2003)姚明(1980)Kim Kardashian(1980)

3、李想(1981)朗朗(1982)Taylor Swift(1989)李子柒(1990)迪丽热巴(1992)Justin Bieber(1994)韩昊霖(2014)North West(2018)周星驰(1962)杨紫琼(1962)马云(1964)王菲(1969)Kanye West(1977)Leonardo DiCaprio(1974)周杰伦(1979)Donald Trump(1946)邓丽君(1953)成龙(1954)董明珠(1954)莫言(1955)张国荣(1956)Michael Jackson(1958)张爱玲(1920)何鸿燊(1921)袁隆平(1930)Warren Buffe

4、t(1930)Martin Luther King Jr.(1930)李小龙(1940)GEN Alpha Ages:0-1541A FUSION OF VIRTUAL AND REAL2TAP INTOINVESTIGATIVEMODE3UNLEASH CREATIVITY TO POWER THE FUTURE4THINK BEYONDGENERATIONS51虚实相融的精神净土 A FUSION OF VIRTUAL AND REAL644%57%61%64%Tarot cards can tell the futureGhosts are realStar signs predict

5、personality traitsAliens do exist塔罗牌可以预知未来鬼是真实存在的星座可以预测性格特征外星人 真的存在!Source：肯真相研究中 MW TRUTH CENTRAL 2024#以下哪点是Z世代可能相信的?Which of the following is GEN Z most likely to believe in?7Tarot cards can tell the futureGhosts are realStar signs predict personality traitsAliens do exist塔罗牌可以预知未来鬼是真实存在的星座可以预测性格特

6、征外星人 真的存在以下哪点是Z世代可能相信的?Which of the following is GEN Z most likely to believe in?!Source：肯真相研究中 MW TRUTH CENTRAL 2024#44%57%61%64%8Life is becoming fully metaphysical生活进入全面拜拜时代Source：红书%9&Drink“romantic luck”coffee喝“招桃花”咖啡Consecrate electronic products为电子产品开光Shanghai High Energy Magnetic Field Recov