Meetgames：2024全球手游市场洞察白皮书-发展中地区篇（56页）.pdf

1、Source:Meet Intelligence 地区手游下载量及收入表现 地区手游市场综合表现 地区基本信息与手游市场表现 手游市场竞争格局与品类趋势 手游产品题材/画风/IP分布 地区基本信息与手游市场表现 手游市场竞争格局与品类趋势 手游产品题材/画风/IP分布 地区基本信息与手游市场表现 手游市场竞争格局与品类趋势 手游产品题材/画风/IP分布+4.6%Source:Meet Intelligence0BN15BN2021H12021H22022H12022H22023H12023H22024H1202210%Source:Meet IntelligenceNote:iOSGP-$0.

2、0BN$3.0BN2021H12021H22022H12022H22023H12023H22024H1东南亚拉美中东东欧非洲印度同比增长率7发达地区89%收入同比上升 1%发展中地区70%下载量同比下降 6%发展中地区11%收入同比上升 13%发达地区30%收入同比上升 16 16%Source:Meet IntelligenceNote:iOSGP-Source:Meet IntelligenceNote:iOSGP-9Source:Meet IntelligenceNote/10Source:Meet Intelligence17%83%620244%StatcounterAndroid8

3、3%iPhone17%-19%13%17%9%4%20202021202220232024ESource:StatistaStatcounterMeet Intelligence-2.0%16.0%3.0%2.0%0.0%0.0%-4.0%0.0BN6.0BN2021H12021H22022H12022H22023H12023H22024H1iOS端Android端总下载量环比增长_2021H1-2024H1Source:Meet IntelligenceNote:iOSAndroid 89%11%_2021H1-2024H17.0%-1.0%3.0%0.0%4.0%12.0%6.0%$0.0

4、BN$1.2BN2021H12021H22022H12022H22023H12023H22024H1iOSAndroid端总收入环比增长Source:Meet IntelligenceNote:iOSAndroid-59%41%2024H12024H1拉美手游下载量占海外总下载的 19%Source:Meet IntelligenceNote:1.iOSAndroid2140.0BN1.6BN巴西墨西哥阿根廷 哥伦比亚秘鲁智利委内瑞拉2024H1拉美手游下载量分布_by国家AndroidiOS2024H1Source:Meet IntelligenceNote:1.iOSAndroid-2 1

5、42024H1拉美手游收入占海外总收入的 3%$0.0BN$0.4BN巴西墨西哥智利阿根廷秘鲁哥伦比亚 厄瓜多尔2024H1拉美手游收入分布_by国家AndroidiOS-_2024H1Source:Meet IntelligenceNote:1.iOSAndroid2.13RPG-Source:Meet IntelligenceNote:1.iOSAndroid-2.13RPG_2024H12024H1vs.2023H1vs.2023H1+1+13%+1+7%-2-12%+7%-4%+5+10%+2+1%-2%-3-18%-3-3%19Source:Meet IntelligenceTOP1

6、0_ 2024H1Source:Meet IntelligenceNote:iOSAndroid 20TOP10_ 2024H1Source:Meet IntelligenceNote:iOSAndroid 2024H1vs.2023H1vs.2023H1+349%26%-210%-1-5%22%8%-2%+12372%-15%+118%21TOP10_2024H1Source:Meet IntelligenceNote:iOSAndroid-22Source:Meet IntelligenceNote:iOSAndroid-TOP10_ 2024H1幻想-魔法战争-现代军事运动-足球科幻-末