HypeAuditor：2024年网红营销现状：发展趋势与绩效指标报告（英文版）（34页）.pdf

1、Trends and Performance metricsState of Influencer Marketing 20242024Updated:3 days agoViewsJohnny Mayhttp:/hafi.pro/janny_mayUpdated:3 days ago657 ViewsAmanda ColinsamandacolsUpdated:3 days agoViewsKatarina MalikatarinaaaUpdated:3 days ago809K FollowersJohnny MaymayjohnUpdated:3 days agoViewsKarina

2、BruskarycookingUpdated:3 days ago657 ViewsMedia kit Tanya_Khttp:/hafi.pro/tanya_kDIGITAL IN:NEW CHALLENGES,NEW MILESTONESBrands are spending more on influencer marketingWe predict that global spending on Instagram influencer marketing will reach$19.8 billion in 2024.However,brands are becoming more

3、calculated in their expenditures.They are leaning towards performance marketing,prioritizing return on investment and sonversions over brand awareness.The most popular collaboration methods include user-generated content,gifting,affiliate marketing,and sponsored digital ads with creators.AI is on th

4、e rise and it would change how content is createdThe Information noted that 27 AI-focused companies in Creator Economy space have raised more than$800 million from venture capitalists in 2023.Platforms,like Meta,are actively experimenting with AI,focusing on developing AI personas for diverse user a

5、ssistance across text,images(including Instagram filters and ad formats),and multi-modal experiences in videos.This reflects a dynamic landscape where AI is fundamentally altering content creation and user interactionsStricter government regulationsIn 2023,government regulators,specifically the Fede

6、ral Trade Commission(FTC),introduced stricter guidelines for social media influencers.The guidelines mandate influencers to transparently disclose any financial or personal relationship with a brand,encompassing gifts,discounts,or perks.This disclosure is now required not only in the video descripti