Sensor Tower&IDC：2024上半年回顾-游戏行业聚焦报告（35页）.pdf

1、?2024?Sensor Tower Inc.-All Rights Reserved2Sensor Tower+IDC+MISTPLAY|游游戏行行业聚焦聚焦|2024?2024?+UGC?+?513182629 Sensor Tower Inc.-All Rights Reserved3Sensor Tower+IDC+MISTPLAY|游游戏行行业聚焦聚焦|20242024?2024?6%?IP?DAU?固?Sensor Tower Inc.-All Rights Reserved4Sensor Tower+IDC+MISTPLAY|游游戏行行业聚焦聚焦|20242024?即?同?Sen

2、sor Tower Inc.-All Rights Reserved52024?Sensor Tower Inc.-All Rights Reserved6Sensor Tower+IDC+MISTPLAY|游游戏行行业聚焦聚焦|2024?Sensor Tower&IDC?iOS App Store?Google Play?Xbox Live Gold?Game Pass?PlayStation Plus?Nintendo Switch Online?EA Play?Switch Lite?Valve Steam Deck?20242024?830830?6 6%?1?Monopoly Go!

3、?Royal Match?2?答?Last War:Survival Game?20242024?1 1%?420420?Switch?PC/MacPC/Mac?1 1%?380380?DLC?2 2%?2525?Switch Lite?Steam Deck?$0B$20B$40B$60B$80B$100B20142015201620172018201920202021202220232024F手游PC+Mac 游戏家用游戏机掌上游戏机$83B$42B$38B$2B Sensor Tower Inc.-All Rights Reserved7Sensor Tower+IDC+MISTPLAY|

4、游游戏行行业聚焦聚焦|20245.4%6.2%9.4%10.1%14.0%15.1%11.7%11.7%53.6%48.0%30.4%34.4%45.7%43.7%11.6%12.0%10.6%11.8%25.9%17.2%19.4%20.1%33.2%32.4%30.4%34.0%34.3%38.3%20.9%21.1%43.4%43.9%0%25%50%75%100%Q1 2023 Q1 2024Q1 2023 Q1 2024Q1 2023 Q1 2024Q1 2023 Q1 2024?PC?Mac?择?SwitchLite?4.1%?择?4%?PC?Mac?+?+?1?择?2%?始?择?

5、2024?GDP?0.3%?2023?Q1?2024?Q1?SensorTower&IDC?iOS&Google Play?PC+Mac?+3.6 pts+4.1 pts+1.1 pts+.5 pts?择?Sensor Tower Inc.-All Rights Reserved8Sensor Tower+IDC+MISTPLAY|游游戏行行业聚焦聚焦|2024?MOBA?2024?查?1515?6%?0.4?MOBAMOBA?1.21?2 2.1515?MOBAMOBA?2323.4 4?5.8%?4.8%?4500?3 3.8484?Manage Supermarket Simulator

6、Drive Zone：Car Simulator GameWood Nuts&Bolts PuzzleGarenaFree Fire?Last War：SurvivalGameMonopoly GO!?Dungeon&Fighter Mobile?2023?2024?2023?2024?1.43B(5.7%)1.13B(4.5%)325.0M(1.3%)280.2M(1.1%)1.50B(6.0%)1.25B(5.0%)444.0M(1.8%)369.2M(1.5%)215.0M(0.9%)+0.4%pts+0.5%pts+0.5%pts+0.4%pts+0.4%pts0.00%10.00%2