Ansira：第三方Cookie时代落幕-2024营销策略前瞻报告（英文版）（18页）.pdf

1、life without the third-party cookieThe Path Forward for Your Marketing Strategy?Questions to Ask Your Media and Marketing VendorWhat are consumers clicking on?Not clicking on?What actions do you want them to take?What does the data say to help them take those actions more?Reevaluate your consumers d

2、igital journey;its not linear like it once was.National,Single Customer Touch PointDo you have a customer data platform(CDP)?What is it telling you?Have you explored building a preference center?When was the last time you did an audit of your data?How are you updating the data used for your plan to

3、match the new realities of the industry?Which media channels are you using now?Should you adjust your choices to get better engagement?Life Without the Third-Party Cookie14?KEY TAKEAWAYSTargeting for display advertising will go from audience-based to contextual based.Be comfortable with what attribu

4、tion is becoming.Reporting outcomes will continue to pivot toward click-based.Personalization on websites remains for second-visit activity.Use advertising and website data to inform your overall digital strategy.Now is the time to reassess and reevaluate your data strategy.Life Without the Third-Pa

5、rty Cookie16?OTHER RESOURCES FROM ANSIRAFeatured BlogThe Third-Party Cookie is on its Way Out:What Does it Mean?Featured WebinarCrumbs to Conversions:Marketing Strategies Beyond CookiesCheck out Ansiras such as blogs,white papers,case studies,videos,and past webinars.additional resources(Published March 2024)(Published March 2024)