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1、CONSUMER INSIGHTSThe State of Digital Creative:What Do Consumers Really Want From Ads?Table of Contents01Why Adopt an Intelligent Creative Strategy Now06Influences on Creative Preferences02Methodology07Deliver Creative Excellence,Smartly03The Universal Truths of Creative Excellence08Advance Your Cre

2、ative Advertising Experience04How to Adapt Creative to Meet Consumer Demands Along the Marketing Funnel09Appendix05Talking About the GenerationsSMARTLYThe State of Digital Creative:What Do Consumers Reall y Want From Ads?031Why Adopt an Intelligent Creative Strategy NowAt Smartly,we understand what

3、it takes for an ad to break through to a brands target audience.We work with brands and advertisers to continually optimize their digital creative across the open and closed web to stop the scroll and get consumers to engage.To help marketers understand the global consumers digital creative preferen

4、ces we created this research to delve into consumer behaviors and their responsiveness to ad creative.This research provides invaluable insights into how best to optimize your creative based on changing consumer wants and where they are on their digital shopping journey.SMARTLYThe State of Digital C

5、reative:What Do Consumers Reall y Want From Ads?04Universal creative preferences:the standard to which all consumers are holding all digital advertising.The varying importance of different creative levers that drive full funnel performance.With this study we have identified:Generational variations i

6、n creative preferences:what to prioritize when speaking to younger vs older consumers.Additional demographic and socio-economic factors that influence creative preferences.SMARTLYThe State of Digital Creative:What Do Consumers Reall y Want From Ads?05Key TakeawaysPresentation is your best first impr