提高客户忠诚度：通用汽车如何通过安培增强其 C360.pdf

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1、2024 Databricks Inc.All rights reserved1Elevating Elevating Customer LoyaltyCustomer LoyaltyHow GM Amplifies theirHow GM Amplifies theirC360 with AmperityC360 with AmperityGeneral Motors x AmperityGeneral Motors x AmperityJune 2024June 20242024 Databricks Inc.All rights reservedAs the automobile evo

2、lves,the customer experience remains at the heart of GMs success2THE GM EVOLUTIONTHE GM EVOLUTION190819081908 Buick Model 10“available in various body styles,including a touring car,a roadster,and a limousine”https:/ Cadillac Fully Electric Lyriq,offering sport,luxury,and advanced tech trimshttps:/

3、Databricks Inc.All rights reservedEvolving ExpectationsTransforming to ThriveCustomer Centric FocusEvolving ExpectationsTransforming to ThriveCustomer Centric Focus3MATURATION REQUIRES EVOLUTIONMATURATION REQUIRES EVOLUTIONConsumer expectations have been heightened by available technologies,software

4、,and data toolsTraditional companies must grow toward digital driven to ensure continued success in todays innovation ageGM is building a future-focused,customer-centric experience which requires the right foundation and tools to transform the customer experience into an industry best-in-classLong T

5、erm Growth Requires New Long Term Growth Requires New Ways of WorkingWays of Working2024 Databricks Inc.All rights reserved4THE GM DATA EVOLUTIONTHE GM DATA EVOLUTIONExceeding Expectations in tExceeding Expectations in t hehe Data+AI EraData+AI EraCentralized customer view:Centralized customer view:

6、Defining our customerHolistic to encompass enterprise needsIncorporating Customer Signals:Incorporating Customer Signals:150+disparate data sourcesAmperity key unlockGrowing GMs data literacyInsights and Advanced AnalyticsInsights and Advanced AnalyticsTrue customer identificationImproved descriptiv