Nint任拓：AI标签科学破产品场景难题-TD峰会演讲PPT（2024）（22页）.pdf

1、Nint任拓-曹力Charles-CMOAI标签科学破“产品场景”难题Nint202301202405&100.0104.6110.2115.5121.5126.1132.2136.5141.9146.3151.3156.6167.5170.3176.1181.2187.3100.0101.6103.0104.5106.7107.3108.6109.4110.4111.3111.2111.6114.6114.5115.7117.0118.8202301 202302 202303 202304 202305 202306 202307 202308 202309 202310 202311 2

2、02312 202401 202402 202403 202404 20240529%15%13%13%29%-5%0%5%10%15%20%25%30%35%-2,000 4,000 6,000 8,000 10,000 12,000 14,000/3CMAT202304MAT202405NintMAT202304MAT202405&NintMAY202304MAT202405&/30%/19%/3%/15%28%/5%26.8%12.1%15.7%12.0%75.4%110.4%73.9%57.9%64.1%65.2%265.3%-50.0%0.0%50.0%100.0%150.0%200

3、.0%250.0%300.0%NintMAY202304MAT202405&22%/16%/17%6%18%/21%7.1%14.4%3.4%44.1%5.8%34.1%65.5%33.3%15.1%52.1%26.0%-20.0%0.0%20.0%40.0%60.0%80.0%SizableSustainableStrong TensionDemoDemo电商转化指数社交热度指数Nint202424/电商评价标签体系EC Comments TagArchitecture+传播暂时较广（通常是品牌在主推）但用户兴趣不高，建议优化弱势区用户未展现兴趣，传播也少建议观察，谨慎传播待观察区强势区用户

4、兴趣强，传播暂时较广是正当红的标签短期内可大胆使用潜力区用户展现出兴趣但传播较少持续沟通后可能成为强势标签可考虑加强沟通曝光指数互动指数用户互动不高但愿意付费可以继续沿用信服区用户未展现兴趣，转化也不高建议观察，谨慎传播观望区行动区用户展现出兴趣，转化力强短期内可大胆使用兴趣区用户展现出兴趣但未构成转化持续沟通后可能成为行动标签可考虑加强沟通销售指数互动指数*目前已支持：某主流内容电商平台自闭环，跨平台站外搜索归因验证POC60%60%EC SalesEC SalesSocial Social EngagementEngagementSelling Point TagSelling Point

5、 TagOccasion TagOccasion TagECEC CommentCommentSocial EngagementSocial EngagementPain Point TagPain Point TagOccasion TagOccasion TagAIAIStep 1Step 1Step 2Step 2Step 3Step 3Step 4Step 4Step 5Step 5Pain Point TagPain Point TagOccasion TagOccasion TagSelling Point Selling Point TagTagSelling Point Sel

6、ling Point TagTagPain Point TagPain Point TagOccasion TagOccasion TagAIAIStep 1Step 1Step 2Step 2Packaged BeveragePackaged BeverageStep 3Step 3Selling Point Selling Point TagTagOccasion TagOccasion TagStep 4Step 4Favored WineFavored WineClient categoryClient c