波士顿：2020年奢侈品市场概览（英文版）（44页）.pdf

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1、2020 Luxury FirstLook 6 t h E d i t i o n N e w Y o r k , J a n u a r y 1 5 , 2 0 2 0 TRUE LUXURY GLOBAL CONSUMER INSIGHT 1 Copyright 2019 by Boston Consulting Group. All rights reserved. Luxury market reaches 920 B in 18, expected to grow at 4.6% per year until 25, experiential 2pp faster 412 590 2

2、80 330 2025F 464 291 2016 285 1,256 2015 445 2013 322 522 318 2014 323 566 201712018E 405 851 860 2012 692 730 755 844 889 920 542 6.8% 2.9% 4.6% 1. Restated Note: Numbers rounded. Personal includes leather accessories, apparel, watches and jewelry (branded and unbranded) and perfumes and cosmetics;

3、 Experiential includes furniture, food and wine and hotel and exclusive vacations Source: BCG Luxury Market Model Personal and Experiential Luxury Market (B)CAGR 15-1818-25F 4.8% 8.2% 0.8% 4.2% 3.0% 5.4% Personal goods regaining strength and experiential goods maintaining growth 12-15 Experiential P

4、ersonal TRUE LUXURY GLOBAL CONSUMER INSIGHT 2 Copyright 2019 by Boston Consulting Group. All rights reserved. Personal luxury reaches 405 B by 25, growing at 3% p.a. from 18, driven by perfumes, cosmetics and accessories 119120121 129 124126127 137 61 65 67 77 79 81 84 118 61 60 61 70 66 67 68 81 39

5、 40 41 47 49 50 52 69 20162018E2012201320142015201712025F Perfumes Millennial, 1978-1992; Gen X, 1963-1977; Baby Boomers, 1946-1962; Silvers, 1945 Source: BCG Luxury Market Model 32 106 203 135 85 35 126 2018E 12 Gen. Z 2025F Baby Boomers and Silvers1 330 405 50% of luxury personal goods market is e

6、xpected to be made by Millennial consumption Gen Z expected to triple by 2025, growing double digit p.a 3x 130% of the growth in luxury personal goods market is expected to come from Millennials By 2025 4% 32% 38% 26% Gen. X Millennials 8% 50% 33% 9% Generation share (%) Between 2018 and 2025 Millen