CMA：数字市场策略报告（英文版）(16页).pdf

1、The CMAs Digital Markets Strategy July 2019 Crown copyright 2019 You may reuse this information (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk or write to the Information Policy Tea

2、m, The National Archives, Kew, London TW9 4DU, or email: psinationalarchives.gsi.gov.uk. 3 Contents Page Foreword . 4 1. Introduction . 5 Why are digital markets different?. 5 What are we trying to achieve in digital markets? . 6 Why a digital markets strategy? . 6 2. Our five Strategic Aims . 8 3.

3、Priority focus areas . 9 Priority 1: Consumer and antitrust enforcement and merger assessment . 9 Priority 2: The work of our Data, Technology and Analytics (DaTA) unit . 9 Priority 3: Market study on online platforms and digital advertising . 10 Priority 4: Review our mergers approach to digital ma

4、rkets as necessary . 10 Priority 5: Policy work to consider a possible digital markets unit . 11 Priority 6: Proposals to reform our enforcement tools . 11 Priority 7: International cooperation . 12 4. Appendix examples of recent CMA digital markets work . 14 4 Foreword The digital economy is transf

5、orming the way we live our lives: people are in contact with companies 24/7 on their devices, business models are changing at pace, and innovation is the key to success across all markets. Without doubt our lives are enhanced in many ways through digital developments: consumers can make more informe

6、d decisions with greater access to information, and businesses can reach millions of customers at lower cost. Digital advances make most markets truly international. Competition principles are about making sure that markets work well for consumers across the entire economy. Not since the industrial