凯度：2020年BrandZ 全球品牌价值100强（英文版）（189页）.pdf

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1、N E W DAYS + N E W WAYS   TOP 1OO 135812247116109131416182125151720241923222627 30343842462832364044483135394347293337414549 505155596353576152566054586267716569736468726670747576 8084889296788286909498778185899397798387919599100 TOTAL VALUE OF THE TOP 100 $4,989 Billion  YEAR-ON-YEAR CHAN

2、GE +6% THE TOP 10 MOST VALUABLE GLOBAL BRANDS 2020 # = Rank in Top 100   $ = Brand Value US$ Mil. Technology $352,206 #2 Technology $150,978 #7 Technology $326,544 #3 Technology $147,190 #8 Technology $323,601 #4 Fast Food $129,321 #9 Payments $186,809 #5 Payments $108,129 #10 Retail $415,855 #

3、1 Retail $152,525 #6 THE TOP 10 RISERS $ = Brand Value US$ Mil.    % = Brand Value Change 2020 vs. 2019 #2 Technology $41,501 Retail $415,855 #6 Apparel $9,669 #3 Technology $29,936 #7 Retail $28,677 #4 Technology $326,544 #8 Alcohol $53,755 #1 Entertainment $45,889 #5 Technology $35,904 #

4、9 Lifestyle Platform $23,911 #10 +35% +30% +40% +31% +47% +32% +27%+29% +58% +34% Meituan BRAND CONTRIBUTION TOP 10 # = Brand Rank.  Brand Contribution measures the infl uence of brand alone and is measured on a scale of 1 to 5, 5 being the highest. All brands scored 5. Entertainment $16,878 #1

5、 Beverages $71,707 #2 Personal Care $7,048 #3 Beer $3,326 #4 Luxury $27,238 #6 Beer $6,819 #7 Beer $7,853 #8 Beer $3,733 #9 Baby Care $18,502 #5 Luxury $36,120 #10 0% YEAR-ON-YEAR CATEGORY CHANGES % = Brand Value Change 2020 vs. 2019     $ = Brand Value US$ Mil. Retail $785,346 +21% Beer $

6、74,513 -4% Technology $1,561,961 +10% Insurance $135,171 +8% Personal Care $115,706 +4% Beverages $155,748 +4% Luxury $176,784 +3% Apparel $117,632 +0% Fast Food $249,763 -2% Telecom Providers $441,782 -4% Cars $129,705 -7% Regional Banks $219,491 -11% Energy $79,000 -22% Global Banks $98,120 -19% N