Zipwhip：2020年短消息状态报告(英文版)(43页).pdf

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1、2020 State of Texting 2020 State of Texting Table of Contents 2020 State of Texting Introduction | 1 2020 Key Insights | 2 3 Consumer Mobile Habits | 4 6 Changes in Consumer Preferences | 7 9 Phone Calls, Emails and Texts | 10 14 Chatbots and Apps | 15 17 More Businesses are Texting | 18 19 Common U

2、se Cases | 20 23 Texting Tools | 24 29 Addressing Business Texting Concerns | 30 31 Reducing Opt-Outs | 32 How RCS will Improve Texting | 33 A Look at the Features | 34 35 Who is Zipwhip? | 36 Predictions for the Coming Year | 37 38 Methodology | 39 Appendix | 40 2020 State of Texting Introduction Y

3、ou might have thought the idea was absurd. Texting was designed for quick conversations with family and friends, not connecting with businesses, right? Texting was too casual, the space for messaging was too limited, and typing a business message out on a keypadwell, forget about it. Fast forward to

4、 today. Companies of all sizes, from the smallest businesses to the largest organizations, are reaching out to customers by text and more and more customers are reaching back. In fact, often consumers are the ones sending text messages to businesses in the first place. The reasons for communicating

5、by text are varied: customer service inquiries, sales and marketing opportunities, security alerts, package delivery notifications, transportation updates and more. Texting is becoming the preferred way for consumers to get information quickly and easily; literally, its right at their fingertips. Co

6、nvenience is king. The challenge is getting there before the competition. Consumers are using their buying power to let companies know that the faster they can solve a problem, provide a service or meet a need, the greater the chance they will secure their brand loyalty. With the accelerating pace o