毕马威：香港的人才挑战和未来战略（英文版）（8页）.pdf

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1、Minding the Retail Gap 2019 Hong Kongs talent challenges and future strategies About the survey 1 Executive summary 2 Introduction: Pain points 4 Talent challenges in focus 6 Strategies for retail rebranding 12 Looking ahead 18 About KPMG, HKRMA and YouGov 22 Contact us 23 Acknowledgments 24 Content

2、s 2019 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG China and the Hong Kong Retail Management Association (HKRMA) commissioned YouGov to

3、 conduct a survey of retail organisations in the city earlier this year to gather views on the major challenges the industry faces. The 281 respondents included companies dealing in fashion and accessories, health and beauty products, department stores, drug stores, electronic and electrical applian

4、ces, supermarkets, watches and jewellery, cosmetics and other areas. Survey findings were supplemented by interviews with C-level executives to capture their in-depth insights. To uncover the views of young people, both as consumers and the workforce of the future, focus groups were carried out with

5、 undergraduates studying retailing, marketing, fashion and other business-related courses from Hong Kong Baptist University, Hong Kong Polytechnic University and the Vocational Training Council as well as a group of young industry professionals who are managers at an early stage of their career. The

6、 objective was to garner insights to help the retail industry address changes in its business landscape. As a new generation takes over from an ageing workforce, insights were sought on what it takes to recruit and retain talent as well as help the industry improve the quality of its services. About