百度营销&益普索：打通全域营销 破局长效增长-2023百度生成式AI浪潮中的增长新范式（45页）.pdf

1、1!#!#$%&%()*+,-./0!#!#$%&()*+,-./0123456789:;#;?0ABCDEF0;12G4HIJKLM#LM#NCOPQRSTUJKVWO0;XYZVK#HIJK_ab0cd;eAKVfH!#$%&1%23*+,4567KNCOKNCOPQPQghHIJKijkghHIJKijkJKlm#JKlm#JKno#JKno#JKpd#JKpd#!#$%&8%9:;()*+?qHIJKrstuvqHIJKrstuvqwxpdruvqwxpdruv!yz|xp*yzPQ*i6PQw*TUAB*JK!#$!#$!#$%&()*+,-./“,”“,”l!#$%!#$%&()*

2、+,-./0123456./789:;$?&ABCDl!EF%!EF%GHIJl!#KLM;N+O016PQRS%!#KLM;N+O016PQRS%l!#$%!#$%&(TU)*+VWXYZ_a23$b_cd6e&fg,hi456jkl$m(nopl!EF%!EF%GHIJ&q&rostl!TUuvw0 xyz+|_4s+|_r%!TUuvw0 xyz+|_4s+|_r%c+j$+O;N+Oc+j“”LM+ORS uv5w LM+O RS uvwHLM+OHRSyz”yz”uvT-mU-Te0 xTU“uvx4;x s1x;_VXY$784_V$4$_VXYfhe s1Gx;65m4_ sGx

3、9 H_G_l!#$%!#$%&()*+_!234#$U%&F()&56&%&F(*$)*+_)&$+,l!EF%!EF%rostl!$Ur-_./4&F!$Ur-_./4&F(6+|_fr0(%6+|_fr0(%#Kz”Kz”G1fh_./#234&546“G+|_./f3$7o4896&5%&F():!;?m(4RM+|_ABC G7DEFG)*+HIJ4DEK+|_LI!#!#$MoNOPQMoNOPQRSnTxhTRSnTxhT$%&(%&(MoUVWXYZZYMoUVWXYZZY44&F&F(G.w0wx$_G.w0wx$_ppMoMo_UDabGcdzSefTxg_UDabGcdz

4、SefTxg44hiTUGjkl,-mhiTUGjkl,-mnop$nop$44qr&Fqr&F(*$jkl!sF*$jkl!sF44tbuZx_tbuZx_$%(%(v,v,)pp&Mo_jTUlcdMo_jTUlcd441xjklwx1xjklwx44cdyzcdyzS|!S|!44x-x-&jx-x-&jppjTUlcd9TUhTjTUlcd9TUhT441x$&j9&F1x$&j9&F(azSlZazSlZ44wxwx(ll/?“”/?“”441xGcdl$1xGcdl$(9.X$lef(9.X$lef44iTUuZiTUuZ%ll)%jjll)pp&1x_$u 1x_$u 44c,$

5、|!c,$|!44jj$n30$n3044-1x-1x-44u&ju&j44SS_$!_$!pp%&%&$rr;N;N,-hi|!xG,-hi|!xG&lm,_cd$TUxE,_cd$(44_./$zC_./$zCppZ/_Z/_44jkjjkj1TUjklE$E,u1TUjklE$E,u44HlD!HlD!pp)*+()*+(&bf#!$bf#!$44eja$%&l()eja$%&l()*S$ej*S$ejpp)+,a&1w0wx$-23)+,a&1w0wx$-2344)*+_.)*+_./././ppGh0Bl1n$AB*Gh0Bl1n$AB*44x$)*+_bx$)*+_b$44j2_|

6、!cd$-3j2_|!cd$-3ppejej444&Feja4&Feja44bG55Z!$EF6789bG55Z!$EF6789_$e_$eFF441)*+_:(Z!$;1)*+_:(Z!$;pp:+?:+?44x$|!x$G_./DY=pp%?)%kk)5_$Aop5_$Aoppp&Fej1x&Fej1xm_kW?B&_C$m_kW?B&_C$441_nT$1_nT$zSDu$vzSDu$vpp(&$E-Z_n$?&$E-Z_n$?44Fx_EY8G$HqrFx_EY8G$Hqr44(IixuZIixuZ&%ZJK_ZJK_)44LM-N:$OPLM-N:$OP44Q?RS?,Q?RS?,4