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1、2023.092?DTC?务?务?务?DTC?DTC?2.0?-?务?2023?务?务?告?务?务?务?Brandstar?CEO3?DTC?务?DTC+?研?Morketing&ibrandi?CEO?务?务?INDEX?DTC?5-1101?DTC?12-2302?DTC?24-3003DTC?31-5804?DTC?01DTC?Source:Meet Intelligence6历?历?DTC?务?/?/?DTC?DTC?1 1?DTC=DTC=?DTC?2 2?DTC=DTC=?DTC?DTC?3 3?DTC=DTC=?OnlyOnly?DTC?副?封?DTC?Source:36Kr,P

2、ipeCandy,Bain,Meet Intelligence7?(2007-2013)(2013-2020)(2020-?)?匹?Shopify?务?DTC?匹?DTC?割?DTC?DTC?500+?12?DTC?15?5?DTC?DTC?务?Source:GoodSpy,Meet Intelligence8?35%25%13%12%8%6%1%?34%26%12%11%11%6%1%?33%24%13%12%11%5%2%?%=?DTC?/?DTC?DTC?Source:?,Shopify,Euromonitor,SimilarWeb,FCC,FDA,Meet Intelligence9D

3、TC?/?务?务?锐?/?DTC?DTC?DTC?DTC?DTC?DTC?Source:Meet Intelligence 10DTC?DTC?DTC?DTC?DTC?Source:?,Meet Intelligence11?DTC?02?Source:?,CNN,Meet Intelligence13?锋?割?务?割?赠?2?28%26%25%25%24%?2022Q4?(%)?42%?锋?2022?2022?51%31%31%?2019?6,700?2022?7,300?+8.9%?锋?锋?(2023?3?)+36%+33%+17%+8%+10%+6%?DTC?封?Source:Meet

4、Intelligence14?/?赠?研?bundle?割?务?模?Source:PwC,Statista,Meet Intelligence15?务?割?告?割?/?割?割?务?割?割?割?2021?43%2022?45%?锋?59%34%32%24%23%22%19%?2022?DTC?务Source:?,Statista,IBM,Meet Intelligence 16?56%50%49%?50%43%33%?50%?DTC?15?DTC?2023Q1?DTCSource:?,Meet Intelligence172019?2023?够?500?务?“?”?2019?2025?50%?锋

5、?2021?3%?2022?400?+?割?IP?115%-120%?2018?2023?cosme?2022?Z?Source:Bank of America,Snapchat,The Influencer Marketing Factory,GWI,Statista,Meet Intelligence18?1997?-2012?锋?锋?26?3?2023?48%Z?去?97%Z?去?54%?Z?去?社?81.5%70.6%52.6%51.1%43.7%37.2%24.2%16.8%7.9%5.9%InstagramFacebookTikTokTwitterSnapchatPinterest

6、LinkedInRedditTumblrLikeeTGI116.6 95.1 115.9 116.7 149.7 123.6 93.8 133.3 123.4 111.3 2022?Z?去?DTC?Source:Meet Intelligence19DTC?/?筛?务?割?知?73%Z?DTC?(1/4)Source:Facebook,Instagram,YouTube,Meet Intelligence20?2014?/?千?务?100%?494,000?占?够?务?副?DTC?(2/4)Source:Facebook,Instagram,YouTube,Meet Intelligence2