Sensor Tower：2023年日本手游市场洞察报告（29页）.pdf

1、?2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2023?App Store?Google Play?2 2023 Sensor Tower Inc.-All Rights Reserved?/?Pokmon Sleep?目录3?2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved52023年1-8月全球头部市场手游内购收入、下载量与RPD表现?Sensor Tower?App Store?Goog

2、le Play?Google Play?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?收入0美元50亿美元100亿美元150亿美元下载量0亿10亿20亿30亿美国中国(大陆)日本韩国中国台港澳*气泡直径表示2023年1-8月期间应用平均RPD（Revenue per Downloads）21美元14美元10美元11美元?2023?1-8?90?18%?2023?1-8?21?4?5美元 2023 Sensor Tower Inc.-All Rights Reserved60?2?4?6?8?Apple Store

3、Google Play预测下载量日本市场手游下载量趋势?Sensor Tower?App Store?Google Play?Google Play?2023?8?2023?9-12?:Sensor Tower?2020?8?2021?2022?创?2023?1-8?4.2?2023?6.2?2023 Sensor Tower Inc.-All Rights Reserved7日本市场手游内购收入趋势?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?2023?9-12?:Sensor Tower?0?50?100?150?200?Apple

4、StoreGoogle Play预测内购收入2020?18%?171?2021?178?2023?68?2023?1-8?90?2023?140?2023 Sensor Tower Inc.-All Rights Reserved82023年1-8月日本市场热門品类手游内购收入RPG?実?2023?1-8?创?RPG?43?48%?2022?eFootball?创?2023?1-8?27%?7?RPG?48%?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?0亿美元15亿美元30亿美元45亿美元RPG策略体育解谜动

5、作街机定位AR模拟射击生活风格内购收入其他19%动作7%解谜8%体育8%策略12%RPG48%2023 Sensor Tower Inc.-All Rights Reserved9?Fate/Grand Order?创?2023?1-8?16?Waifu?2023?1-8?11%?12?创?:?冒险二次元Waifu体育宝可梦/战斗宠物竞技场偶像丧尸&后末日龙地下城探索者军事收入0亿美元8亿美元16亿美元2023年1-8月日本市场热門题材手游内购收入?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?代表游戏 2023

6、 Sensor Tower Inc.-All Rights Reserved10?2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:Sensor Tower 商店情报11?1胜利女神：妮姬腾讯23456DRAGON BALL Z DOKKAN BATTLEBANDAI NAMCO崩坏：星穹铁道米哈游碧蓝档案NEXON&悠星网络Puzzles&Survival三七互娱Heaven Burns RedWFS78910怪物弹珠mixi命运-冠位指定Aniplex智龙迷城GungHo Online赛马娘CyberAgent?1MementoM