使用 NLP 每天评估数十亿个全球网页以针对消费者进行情境定位.pdf

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1、Billions of Websites in One PlatformScaling out Advertising at The Trade DeskDr.Xuefu Wang The Trade DeskMark Lee DatabricksDatabricks2023Mark LeeSr.Specialist Solutions ArchitectXuefu WangSr.Data ScientistThe Trade Desk operates the largest independent demand-side platform(DSP)in the worldTTD x Dat

2、abricksDatabricks and TTD partners since 2021Focused on optimizing ETL workloads and migrating from legacy platformTTD data science research benefits greatly from Databricks products,including NLP research.The Trade Desk helps digital advertisers optimize global campaign spend and target relevant au

3、diences1 trillion ad impressions/day processed80%of big retailers in the USOne of the largest scaled Connected TV inventories in the industry.+Contextual Ad Targeting43%More neural engagement to contextually relevant ads1Better Ad Recall1Consumers are more likely to interact when ad placement is rel

4、evant to the content22x70%1,https:/ Displays Relevant Ads Based on the Media ContentAUTOMOTIVEAUTO BODY STYLESCROSSOVERThe Trade Desk analyzes and categorizes media content based on the contextual information.Contextual Ad Targeting at ScaleTTD Multilingual Contextual Advertisement TargetingContextu

5、al Ad Targeting at ScaleTTD Multilingual Contextual Advertisement TargetingContextual Ad Targeting at ScaleTTD Multilingual Contextual Advertisement TargetingContextual Ad Targeting at ScaleTTD Multilingual Contextual Advertisement TargetingThe Trade Desk Operates WorldwidePricing benefits from cont

6、extual analysisAdvertisements in different markets are also in different languages1 trillion ad impressions/day processedPricing benefits from fresh dataChallengesDatabricks Reference Advertisement ArchitectureTTD x DB Ads PipelineTTD x Dat