SplitMetrics：2022-2023年生活方式应用报告：ASO和UA趋势（英文版）（38页）.pdf

1、Lifestyle Apps:ASO and UA Trends 20222023Lifestyle AppsASO and UA Trends 202220232ContentKey TakeawaysIntroductionLifestyle Category OverviewKey App Store Optimization Metrics 2022Lifestyle Apps:Subcategory OverviewAverage CVR Uplift by Page ElementHome TechnologyHousing&RentalsDatingWallpapersAstro

2、logy,Horoscopes&DNAUser Acquisition Strategies for Lifestyle AppsApple Search Ads for Lifestyle AppsAdditional ASO and Apple Search Ads ResourcesMake Use of Best PracticesGet the Best of Both Classic Approaches and New FeaturesFocus on Users Intent and SubcategoriesLifestyle Apps and Apple Search Ad

3、s:FeaturesReach of High-Quality UsersJoin Forces with ASO to Maximize Visibility in Search Results010203040506070801 Key TakeawaysLifestyle AppsASO and UA Trends 2022202331Lifestyle apps will keep growing with their revenue reaching up to$14.35 billion by 2026.5The category is extremely diverse and

4、there are multiple ASO trends to choose from.A/B testing is more important than ever.2Most popular lifestyle apps belong to Home Technology,Housing&Rentals,Dating,Wallpapers and Astrology subcategories.3Apps take over some functionality from other subcategories and grow beyond their initial offering

5、.4Screenshots are the page element that draws most attention.6In terms of paid UA and Apple Search Ads,the Semantic-based account structure suits most app categories.7When promoting in a highly competitive category,focus on the less busy performance marketing channels.8Test custom product pages for

6、keyword clusters and tailoring your offer to specific audiences.Theyre also key for unlocking the Today tab new ad placement.9Our team recommends running another test in February March 2023 for new ad placements when the auction starts to cool down.10Coupled with discovery campaigns,custom product p