众荟： 2022年酒店在线点评benchmark报告（42页）.pdf

1、/?benchmark2022?01?02?04?03?u?u?33.77%25.24%16.90%12.56%7.61%2.26%1.60%0.03%0.03%0.00%?BookingTripAdvisor?2021?2022?u?2022?2022-01-01?12-31?2021?2021-01-01?12-31?2023-01-10?u?3?2021?2022?务?2.5?u?15?OTA?25,833,529?13.97%30.88%55.15%5?4?3?KEY FINDINGS?2022?VS 2021?2022?44.04%2022?12?2023?务?呢?呢?务?务?202

2、1?告?4.61%6.80%11.37%18.82%28.37%19.03%0.37%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)52021?2022?4.5?84.76%?2021?0.12%?4.70KEY FINDINGS?(?)?(?)?&?47.29%?0.61%?2022?vs?2021?1.27%47.29%0.61%KE

3、Y FINDINGS?1.27%?92.61%2022?88.46%92.76%差评好评?/?2022?88.46%?KEY FINDINGS?benchmark?62.66 57.16 58.67 91.79 36.37 33.33 33.96 52.93?3?4?5?2021年2022年?=?2022?926.95?36.37?41.96%?52.93?33?42.34%?42.12%?41.69%?2022?4.70?4.71?4.70?4.69?=?0.21%?0.21%?4.70 4.70 4.69 4.70 4.70 4.71 4.70 4.69?3?4?5?2021?2022?5

4、.68%9.88%19.09%30.42%20.44%0.31%2021年2022年10.97%17.87%22.19%24.82%9.78%0.28%(0,3.1)3.1,3.2)3.2,3.3)3.3,3.4)3.4,3.5)3.5,3.6)3.6,3.7)3.7,3.8)3.8,3.9)3.9,4)4,4.1)4.1,4.2)4.2,4.3)4.3,4.4)4.4,4.5)4.5,4.6)4.6,4.7)4.7,4.8)4.8,4.9)4.9,5)56.92%11.08%16.81%26.32%20.68%0.51%?务?4.5?85.83%?0.55%?务?4.5?82.33%?0.2

5、4%?务?4.5?85.90%?0.81%?=?3?4?5?91.55?92.03?91.05?90.77?90.39?90.70?90.02?89.93?3?4?5?2021?2022?=?(?)?(?)?2022?90.39?1.27%?89.93?90.02?90.70?1.44%?1.12%?0.92%?93.70%95.25%93.83%90.72%94.27%95.33%94.68%92.26%?3?4?5?2021?2022?=?(?)?2022?94.27%?0.61%?95.33%?94.68%?92.26%?1.69%?0.91%?0.08%?2,745.60 2,285.

6、68 2,571.38 4,945.89 1,447.29?1,118.42?1,367.12?2,922.50?3?4?5?2021?2022?=?2,922.50?1,367.12?1,118.42?51.07%?46.83%?40.91%?3.873.652021年2022年?=?(?)?2022?务?3379.72?1,447.29?47.29%?2022?3.65?5.68%?873.70 614.83 347.77 277.59 186.99 113.97 96.96%86.88%97.48%94.37%92.59%91.73%80%82%8