1、Getting by or getting ahead?/Research RealityI N D I ADebt,investment,and savings report2026India debt,investment,and savings report 20262Contents3Foreword4Report takeaways5Financial position:Under pressure but still saving9Financial outlook:Despite pressure,optimism prevails13Debt is common,but mos
2、tly manageable20Investment behaviour:Willing but not always able25Brand implications26Methodology India debt,investment,and savings report 20263ForewordGet in touchExplore our solutionsFinancial pressure is high among urban Indians,but belief that they get ahead and willingness to act remain strong.
3、While more than half(53%)are“just keeping up”or“falling behind”,the majority believe that some combination of saving and investing can meaningfully improve their financial situation.These attitudes are reflected in financial behaviour.Many are saving more regularly and cutting back on non-essential
4、spending.However,some have also dipped into their savings to cover everyday expenses.Debt is common but manageable for most of our respondents and used mostly for unexpected expenses.Investment participation is relatively high but is often limited by financial capacity.This report explores how India
5、ns living in cities are navigating financial pressure while planning for the future and what it means for saving,borrowing and investing.Edward Cessario HutasoitGeneral Manager,YouGov India and Indonesiahttps:/ debt,investment,and savings report 20264Report takeawaysMore then half of urban Indians(5
6、3%)say they are“falling behind”or“just about keeping up.”This compares to 36%who say theyre getting ahead or already ahead.indicating relatively low levels of financial distress.A large majority(71%)believe that some combination of saving and investing will improve their financial situation while on