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沙特时尚委员会:2025年沙特阿拉伯时尚行业状况报告(英文版)(104页).pdf

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1、1THE STATE OF FASHION SECTOR IN SAUDI ARABIA 20252FOREWORDCEO Message1.Saudi Arabia:A Strong and Growing Fashion HubDEMAND2.A Resilient Consumer Base:Decoding and Engaging the Saudi Consumer3.Capturing the Saudi Consumer:Localizing Global Brands,Elevating Saudi Identity4.Cultural Heritage:The Future

2、 of Saudi Style5.Omni-Channel and Digital EngagementSUPPLY6.Robust Retail Landscape and Infrastructure:The Key Role of Malls7.Building Local Capacity:Manufacturing and Skills8.Sustainability and Circular Economy:Local Actions,Global ImpactDEEP DIVE9.Riyadh Fashion Week:A New Driver of Saudi Tourism1

3、0.Wellness,Lifestyle,and Fashion Converge11.Empowering Saudi Fashion and Glocalization12.Tech-Driven Fashion:Building the Digital and Innovation EcosystemAPPENDIXGlossaryReferencesTABLE OF CONTENTS041524313847576471778795102103033CEO MESSAGE Marking five years since the founding of the Saudi Fashion

4、 Commission invites both reflection and anticipation.What began as a mandate to build the foundations of a national fashion sector has evolved into a broader mission to shape a creative economy rooted in identity and resilience.This year,the fashion industry in Saudi Arabia is expected to reach USD

5、34 billion,reaffirming the Kingdoms position as the fastest growing market in the GCC.Yet the numbers only tell part of the story.What they reflect is the energy of a new generation of designers and entrepreneurs,and the long-term investments that continue to drive change across the value chain.Saud

6、i Arabias emergence as a global fashion player is no coincidence.It is the result of sustained collaboration between public entities and private enterprises,anchored in a shared vision of innovation and education.The Fashion Commissions role in this journey has been to serve as an enabler,to create

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1. **市场规模与增长**:沙特时尚产业2025年预计达340亿美元,2029年将增至400亿美元,是GCC增长最快市场,占GCC时尚奢侈品增长的45%。 2. **消费特征**:年轻人口(60%<30岁)和女性(占劳动力55%)驱动消费,44%消费者增加时尚支出,55%偏好本土品牌,68%关注价格竞争力。 3. **本土化与全球化**:国际品牌从特许经营转向直接运营(如Dior、Chanel),本土品牌(如Lomar、Nayomi)因文化认同崛起,75%年轻从业者倾向混合职业路径。 4. **政策与基建**:Vision 2030推动,电商销售额5年增长20倍(至530亿美元),1.6万活跃商业执照,41%新企业由女性拥有。 5. **文化传承**:2025年为“手工艺年”,传统手工艺产业预计2028年达13.5亿美元,Riyadh Fashion Week提升国际影响力。
沙特时尚市场有多大? 年轻人如何影响沙特时尚? 本地品牌如何崛起?
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