沙特时尚委员会：2025年沙特阿拉伯时尚行业状况报告（英文版）（104页）.pdf

1、1THE STATE OF FASHION SECTOR IN SAUDI ARABIA 20252FOREWORDCEO Message1.Saudi Arabia:A Strong and Growing Fashion HubDEMAND2.A Resilient Consumer Base:Decoding and Engaging the Saudi Consumer3.Capturing the Saudi Consumer:Localizing Global Brands,Elevating Saudi Identity4.Cultural Heritage:The Future

2、 of Saudi Style5.Omni-Channel and Digital EngagementSUPPLY6.Robust Retail Landscape and Infrastructure:The Key Role of Malls7.Building Local Capacity:Manufacturing and Skills8.Sustainability and Circular Economy:Local Actions,Global ImpactDEEP DIVE9.Riyadh Fashion Week:A New Driver of Saudi Tourism1

3、0.Wellness,Lifestyle,and Fashion Converge11.Empowering Saudi Fashion and Glocalization12.Tech-Driven Fashion:Building the Digital and Innovation EcosystemAPPENDIXGlossaryReferencesTABLE OF CONTENTS041524313847576471778795102103033CEO MESSAGE Marking five years since the founding of the Saudi Fashion

4、 Commission invites both reflection and anticipation.What began as a mandate to build the foundations of a national fashion sector has evolved into a broader mission to shape a creative economy rooted in identity and resilience.This year,the fashion industry in Saudi Arabia is expected to reach USD

5、34 billion,reaffirming the Kingdoms position as the fastest growing market in the GCC.Yet the numbers only tell part of the story.What they reflect is the energy of a new generation of designers and entrepreneurs,and the long-term investments that continue to drive change across the value chain.Saud

6、i Arabias emergence as a global fashion player is no coincidence.It is the result of sustained collaboration between public entities and private enterprises,anchored in a shared vision of innovation and education.The Fashion Commissions role in this journey has been to serve as an enabler,to create