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麦肯锡(McKinsey):2026把握中欧人工智能发展机遇研究报告(英文版)(14页).pdf

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1、Capturing Central Europes AI opportunityAI is advancing too quickly to remain a side initiative for businesses.Central European companies can get ahead by redesigning business domainsand the organizationaround AI.by Balzs Czmer and Lieven Van der Veken with Maty ZetekJune 2026Artificial intelligence

2、 has become the most pressing topic in boardrooms.Companies are learning how to quickly redesign workflows to include AI and convert technical progress into greater economic value.In Central Europe,the stakes are particularly high.AI could help uncover 280 billion to 700 billion in economic value ac

3、ross the region,equivalent to 6 to 15 percent of the regions total net turnover.The urgency is sharpened by two realities.First,adoption is widespread,but impact is not:88 percent of companies globally have deployed AI in at least one function,but 94 percent have not achieved a significant impact on

4、 EBIT.1 A long list of pilots may signal that companies are making progress,but these small efforts rarely change end-to-end performance.Second,Central Europe trails Western Europe in enterprise AI adoption by 16 percent,and approximately 60 percent of Central Europes economy is tied to sectors wher

5、e scaling AI is the most difficult.Much of the value of AI will come from embedding AI into physical operations rather than layering it onto digital channels.In industries such as manufacturing,engineering and construction,consumer goods,and retail,AI can optimize production planning to improve fact

6、ory utilization,refine input materials to reduce yield loss,and increase sales conversion rates through faster,more personalized interactions.Companies can gain advantages by changing how factories,projects,service centers,and commercial functions run,rather than simply using AI as an augmenting too

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1. **AI经济价值**:中欧企业通过AI可解锁€2800亿至€7000亿经济价值(占区域净营业额6%-15%),但94%企业未实现显著EBIT影响。 2. **行业差异**:技术、媒体和电信业AI采用最快,而制造业、工程等占中欧经济60%的行业规模化难度大,仅17%-18%处于规模化阶段。 3. **核心挑战**:88%企业已部署AI,但仅20%-30%改变工作方式,生产力提升不足15%,需从试点转向系统性整合。 4. **行动路径**:领导者需识别高价值领域(如IT、软件开发)、构建嵌入式AI解决方案、并围绕AI重塑组织(战略、人才、技术等六要素)。 5. **紧迫性**:AI能力每12个月翻倍,延迟 adoption 将导致技术、能力与人才差距扩大,中欧需快速行动以避免竞争力侵蚀。
AI如何重塑企业? 中欧AI机遇何在? 如何规模化AI价值?
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