1、Capturing Central Europes AI opportunityAI is advancing too quickly to remain a side initiative for businesses.Central European companies can get ahead by redesigning business domainsand the organizationaround AI.by Balzs Czmer and Lieven Van der Veken with Maty ZetekJune 2026Artificial intelligence
2、 has become the most pressing topic in boardrooms.Companies are learning how to quickly redesign workflows to include AI and convert technical progress into greater economic value.In Central Europe,the stakes are particularly high.AI could help uncover 280 billion to 700 billion in economic value ac
3、ross the region,equivalent to 6 to 15 percent of the regions total net turnover.The urgency is sharpened by two realities.First,adoption is widespread,but impact is not:88 percent of companies globally have deployed AI in at least one function,but 94 percent have not achieved a significant impact on
4、 EBIT.1 A long list of pilots may signal that companies are making progress,but these small efforts rarely change end-to-end performance.Second,Central Europe trails Western Europe in enterprise AI adoption by 16 percent,and approximately 60 percent of Central Europes economy is tied to sectors wher
5、e scaling AI is the most difficult.Much of the value of AI will come from embedding AI into physical operations rather than layering it onto digital channels.In industries such as manufacturing,engineering and construction,consumer goods,and retail,AI can optimize production planning to improve fact
6、ory utilization,refine input materials to reduce yield loss,and increase sales conversion rates through faster,more personalized interactions.Companies can gain advantages by changing how factories,projects,service centers,and commercial functions run,rather than simply using AI as an augmenting too