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英国精酿啤酒商协会(SIBA):2026年英国独立啤酒产业研究报告(英文版)(80页).pdf

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1、in association withTHE SIBA INDEPENDENT BEER REPORT 2026 THE UKS INDEPENDENT BREWING SECTOR IN FOCUSTHE SIBA INDEPENDENT BEER REPORT 20262The Independent Beer Report is one of the most important things that SIBA does.It provides a fact based story to back up what has always been a strong emotional a

2、rgument for independent brewers so my thanks once again to everyone involved in the production of the report and to every brewer who supplied the data that makes it the definitive contemporary guide to the dynamics of our sector.I am an optimist at heart and always try to look for an opportunity in

3、every challenge.The market is tough and changing rapidly.In the weeks leading up to the publication of this report we saw the demise of BrewDog and Innis&Gunn and the closure of the Sharps Brewery by Molson Coors.As well as the sad loss of jobs and financial investment,these developments leave behin

4、d a wealth of local goodwill and a demand for independently brewed beer in the communities that have lost out.This is a key opportunity highlighted in the report.It shows there is good consumer and sales demand for a wide range of independent beer amongst drinkers of all ages,especially the younger

5、generation.My admiration goes out to the independent brewers who continue to innovate and diversify their product and retail offer.An ever-increasing number of brewers are developing direct sales to local drinkers as their route to success,so it is reassuring to see on my travels busy brewery taproo

6、ms amongst an environment of“To Let”boards outside pubs with the same formulated global beer offer.With the cost of a pint so high,drinkers are more discerning than they are often given credit for.Despite this demand we have 137 fewer brewers than a year ago and half of those that remain cite“surviv

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1. **市场挑战**:2025年英国啤酒销量下降1.8%,独立啤酒厂数量减少137家(-8%),49%的独立酒厂将“生存”列为首要目标。 2. **消费需求**:80%的消费者希望酒吧提供独立啤酒选择,18-24岁群体中这一比例达89%;无醇啤酒价值增长34.4%。 3. **渠道变化**:酒馆销量下降1.9%,直接销售(酒厂酒吧、网店)增长,33%酒厂通过市集销售,30%产量直接面向消费者。 4. **融资困境**:53%酒厂未寻求投资,仅7%获得银行贷款;政府未将酿酒业纳入工业战略。 5. **行业机遇**:独立啤酒厂中位数产量增长14%,786个新岗位计划于2026年创造;SIBA会员占比升至42.6%。
独立啤酒市场现状? 精酿啤酒消费者趋势? 英国啤酒行业挑战?
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